Bloom Health Names Jim Priebe Chief Operating Officer

MINNEAPOLIS, June 26, 2013 /PRNewswire/ -- Bloom Health is pleased to announce the hiring of Jim Priebe as its Chief Operating Officer. Priebe will lead corporate development, legal and compliance, service center operations and account management for Bloom Health. He brings a wealth of experience in operations, strategy and business development from previous executive leadership roles at leading healthcare companies including Acclaris Inc., OptumHealth and Mayo Clinic Health Solutions.

"Not only does Jim have the personal attributes Bloom looks for, he also has substantial experience and leadership qualities needed to successfully execute in this important role. We are very pleased to have him aboard," said Simeon Schindelman, Bloom Chief Executive Officer.

Most recently, Priebe was Chief Growth Officer at Acclaris, an industry leader in consumer driven health and reimbursement account administration. Priebe delivered consistent year-over-year growth and significantly increased revenue while at Acclaris. In addition, Priebe's work resulted in two new successful product launches for the company.

As Chief Operating Officer, Priebe will oversee flawless service delivery for Bloom's customers and respected partners including WellPoint, Health Care Services Corp., Blue Cross Blue Shield of Michigan, Horizon Blue Cross Blue Shield of New Jersey and Medica Health Plans.

"Bloom Health has consistently been the market leader and innovator in the private exchange and health benefits space. Their leading technology platform, existing partnerships and future growth opportunities are extremely exciting to me -- I am thrilled to be joining the team," Priebe said.

Priebe served in the United States Army Reserves for five years and earned an Army Achievement Medal for outstanding performance in Desert Storm. He has a Bachelor of Arts from Concordia University.

About Bloom Health
Bloom Health is a leader in the defined contribution health benefits marketplace, committed to assisting employers of all sizes move toward an employer-sponsored system that has effective cost predictability for employers and increased choice and personalization for employees. Bloom Health was founded in 2009 and is headquartered in Minneapolis.

SOURCE Bloom Health