blu ecigs the leading electronic cigarette company acquired by Lorillard

CHARLOTTE, N.C., April 25, 2012 /PRNewswire/ -- blu ecigs is extremely proud and excited to announce today our acquisition by one of the largest and oldest companies in America, Lorillard, Inc. Lorillard, through its Lorillard Tobacco Company subsidiary, is the third-largest manufacturer of cigarettes in the U.S and has a long and proud tradition that will complement the passion of blu ecigs in the emerging electronic cigarette category.

"This is a very exciting move for me and my team. I am particularly excited about what this means for the brand and our customers. It gives us access to the tremendously experienced team and resources at Lorillard and will allow us to move to the next level on our expansion and product development. I'm happy to say that now as part of Lorillard, blu ecigs will be able to deliver an even greater level of quality and innovation to its customers that they have come to expect from blu. I can't wait to get started on this next phase and to see the response from our amazing customers." Jason Healy, President and co-founder of blu.

In conjunction with this announcement everyone at blu would like to extend a huge thank you to all of our customers for their outstanding support and loyalty to a brand we are so proud to represent. We can't wait to serve you in the future as we continue to grow and unveil new products and services.

From an operational point of view, it will be business as usual for our customers, retailers and other partners through a normal transitional period. Following this transition, we look forward to expanded distribution capabilities that will be communicated in the near future.

About Lorillard, Inc.

Lorillard, Inc. (NYSE: LO), through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States.  Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S.  Newport, Lorillard's flagship menthol-flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S.  In addition to Newport, the Lorillard product line has four additional brand families marketed under the Kent, True, Maverick and Old Gold brand names. These five brands include 43 different product offerings which vary in price, taste, flavor, length and packaging. Lorillard maintains its headquarters and manufactures all of its products in Greensboro, North Carolina.

About blu ecigs:

blu ecigs is the best-selling electronic cigarette brand, with the look and feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  blu ecigs offers a realistic recreational alternative to smoking – creating a vapor "puff" that evaporates within seconds.  blu ecigs are available in convenient disposables or rechargeable packs for regular use, with or without nicotine and in a variety of flavors. blu ecigs is the market leader in providing innovative technology for  an improved consumer experience that enhances the enjoyment and social aspect of e-cigarettes.  blu ecigs is based in Charlotte, NC, and blu's ingestible contents are made in the USA.  For more, visit www.blucigs.com.

For any further information or comment please email us at [email protected] or visit our Facebook page facebook.com/blucigs. All press enquiries please email [email protected]. For more information regarding Lorillard please visit www.lorillard.com.

SOURCE blu ecigs