BLU Products once again revolutionizes the market by raising the minimum standard feature-set on low end handsets with new models TANK and JENNY

New TANK and JENNY models, available for Q3 2012 meant to bring exceptional value to the consumer by being the first models ever available at the traditional low end, entry level, price points to include such features as Camera, Bluetooth, and Built in FM Radio Antenna.

Jun 27, 2012, 10:00 ET from BLU Products

MIAMI, June 27, 2012 /PRNewswire/ -- Today BLU Products announced the new TANK and JENNY low end models, becoming the first manufacturer to ever offer at the traditional entry level sub $15.00 pricing, a handset with full features, both including Camera, Video Record, Bluetooth, Built in FM Antenna, Extraordinary Battery Life, Flashlight, MP3/MP4 Player, and Micro SD slot up to 8GB, and a larger 1.8" Color Display.

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"At BLU Products we continuously strive to offer our customers exceptional value, and improve overall user experience and satisfaction," said Samuel-Ohev-Zion, CEO of BLU Products. "Today, while our competitors are offering their entry level handsets, at the same pricing as we are, they deprive consumers of basic and standard essentials such as Camera and Bluetooth features, which have now become the minimum standard at BLU."

The TANK and JENNY are also the only handsets in their class to offer a Built in FM Antenna, where the User isn't required to insert an earpiece headset for the FM Radio to function.

Furthermore, the TANK and JENNY have the longest battery stand-by and talk time of any other handset in their class, due to extremely low power consumption software especially developed by BLU, in addition to large capacity batteries. The JENNY using a 900mAh battery provides the consumer over one week of regular usage without having to re-charge, an increase of 60% over the competition, while the TANK with an impressive 1800mAh battery reaches unprecedented talk and stand-by times, and can last even up to one month without having to charge.

About BLU Products

BLU Products, founded in 2009, designs affordable, attractive and innovative mobile devices to suit a wide variety of consumer needs. Over three million BLU mobile devices have been sold in almost 40 countries, with a main focus throughout Latin America, the Caribbean and the U.S. Headquartered in Miami, Florida, BLU is one of the fastest-growing companies in the region. For more information, visit:


Carmen Gonzalez
BLU Products