Blue Bunny® Dials Up the Fun with New Lineup of Flavors
Innovative Treats and Twists on Classics Bring Delicious, New Excitement to the Freezer Aisle Nationwide
LE MARS, Iowa, Feb. 28, 2017 /PRNewswire/ -- Known for its fun and playful flavors of ice cream, Blue Bunny is upping the ante with a delicious new lineup of products, including personal-sized ice cream Bunny Snacks novelties and several new scoopable ice cream flavors like PB 'N ConesTM, Rockin' Rocky RoadTM, Monster Cookie Mash, Toffee Brownie TwistTM and more.
Blue Bunny has offered sweet snacks to consumers of all ages for more than 80 years and is excited to introduce its new scoopable ice cream flavors and frozen novelty treats for 2017—sure to satisfy any sweet tooth. Ice cream fans can expect these fun frozen treats to appear on shelves starting in March.
"In 2016, Blue Bunny relaunched our brand taking it to a whole new level of fun and playfulness with exciting flavors, unique see-through packaging, and introduction of Blu, our brand ambassador everyone has come to love," said Adam Baumgartner, Vice President of Marketing for Blue Bunny, "In 2017 we're dialing that up even more with adventurous, new flavor combinations, twists on classics and completely new ways to enjoy ice cream like the personal-sized Bunny Snacks."
Small Size, Big Innovation
One of the most exciting additions to Blue Bunny's lineup is a delicious and personal-sized treat: Bunny SnacksTM. This brand-new novelty offers consumers a delicious, satisfying, bite-sized portion. The unique new format combines Blue Bunny ice cream with sweet surprises to create four unique flavors: Salted Caramel Pretzel, Chocolate Vanilla Twist, Chocolate Chip Cookie and Cookies 'N Cream.
Bunny Snacks will be sold in a new innovative, transparent and re-sealable freezer bag, making it easy to store and spot when your supply is running low. Because each snack is individually wrapped, these treats are perfect for sharing or grabbing on-the-go.
New Twists on Classic Favorites
Blue Bunny works hard to find fun new ways to surprise ice cream lovers and that's why we're expanding our current line-up with several exciting new flavors this year. Sure to be a favorite, PB 'N Cones features swirls of creamy peanut butter and crunchy, chocolate-dipped cone pieces throughout rich vanilla ice cream, giving this classic favorite a unique twist and added texture.
Additional scoopable ice cream new flavors include Rockin' Rocky Road, Monster Cookie Mash, Toffee Brownie Twist and Mint Cookie CrunchTM, which adds yummy fudge swirls and mint chocolate cookie chunks to traditional mint ice cream. Lastly, Blue Bunny is excited to deliver on popular demand, making the seasonal favorite flavor of Cherrific Cheesecake available year-round.
Familiar Flavors Are Even "Sweeter"
For consumers who want a delicious treat that's on the lighter side, Blue Bunny is happy to offer flavor additions to its no-sugar-added Sweet Freedom® collection.
This year, Blue Bunny is expanding its Sweet Freedom offerings with two flavors that are sure to hit the spot, the all-time favorite Bunny Tracks flavor as well as Peanut Butter Party. Additional new Sweet Freedom flavors for 2017 include fan-favorites Salted Caramel Craze and Banana Split.
To find where Blue Bunny ice cream products are sold in your area, check out the Store Locator tool on the Blue Bunny website, BlueBunny.com. To keep in touch with the latest news, follow Blue Bunny on Facebook at Facebook.com/BlueBunnyIceCream, Twitter at @Blue_Bunny and Instagram at @Blue_Bunny.
About Blue Bunny Ice Cream
For more than 80 years, Blue Bunny has been bringing delicious ice cream made with fun, fresh ingredients to families—adding a little playfulness to any occasion. Blue Bunny offers over 75 flavors of ice cream and frozen novelty products, available at retailers and convenience stores nationwide. For more information, visit BlueBunny.com.
SOURCE Blue Bunny Ice Cream
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