BLUE CHAIR BAY RUM MAKES FALL ENTERTAINING EFFORTLESS WITH NEW PUMPKIN SPICED RUM CREAM

Limited-Time Offering Expands Award-Winning Rum Cream Collection with First-Ever Seasonal Flavor

ZEBULON, N.C., Sept. 15, 2026 /PRNewswire/ -- Blue Chair Bay Rum, a collection of premium rums founded and created by award-winning singer-songwriter Kenny Chesney, is bringing a taste of escape this fall with the launch of a new, limited-edition Pumpkin Spiced Rum Cream. The brand's first-ever seasonal release, and the first new flavor innovation in three years, Pumpkin Spiced Rum Cream expands Blue Chair Bay's award-winning lineup with a smooth pour crafted for the busiest social season of the year.

Rich and buttery with notes of warm baking spice, sweet cream and caramel, Blue Chair Bay Pumpkin Spiced Rum Cream delivers a lighter, smoother take on the season's signature flavor. Whether enjoyed in a festive cocktail, stirred into coffee or incorporated into baking recipes, the versatile rum cream is one bottle built for every occasion – from tailgates and Friendsgivings to holiday celebrations, cozy nights at home and everything in between.

"While Irish and bourbon creams typically own the cream liqueur conversation, Blue Chair Bay Pumpkin Spiced Rum Cream offers a fresh take on the category," said Anthony Moniello, Next Century Spirits CEO. "Made with real spice, pumpkin and cream, it delivers that signature fall flavor with fewer calories in a lighter pour — approachable, versatile and perfect for effortless entertaining."

Pumpkin Spice remains the top seasonal flavor consumers look forward to most each year*, and Blue Chair Bay Pumpkin Spiced Rum Cream makes it easy to impress a crowd. Guests at the door? In just 10 seconds, pour over ice, splash into hot chocolate or top a dessert for a festive serve that tastes far more impressive than the effort required. For those looking to take things up a notch, bring the flavors of the season to the bar with serves like the Perk of The Season and Pumpkin Pie Shot, or give a nostalgic favorite an unexpected fall twist with a Pumpkin Spiced Float made with Blue Chair Bay Pumpkin Spiced Rum Cream and Blue Chair Bay Vanilla Rum.

Tasting Notes:

Color: Creamy and opaque white

Taste: Sweet cream, confectionary sweetness and caramel, balanced by warming spice

Body: Rich, buttery and well-rounded

Aroma: Warm baking spice, cinnamon, clove, nutmeg and a hint of butterscotch

Finish: Warm cinnamon and ground nutmeg linger on a smooth, velvety finish

To celebrate the full Blue Chair Bay Rum Cream Collection – including fan-favorite Banana, Mocha, Key Lime and Pineapple Rum Cream flavors – consumers can now receive $10 off when purchasing any two 750mL Blue Chair Bay Rum bottles or $20 off when purchasing three eligible 750mL bottles. The promotion runs through December 31, 2026.

Blue Chair Bay Pumpkin Spiced Rum Cream presents at 15% ABV and is available while supplies last for a suggested retail price of $19.99 (750mL) at national retailers and through direct-to-consumer shipping from BlueChairBayRum.com. For more information, visit the Blue Chair Bay Rum website and follow @BlueChairBayRum on Instagram.

*McCormick Proprietary Consumer Survey for 2025

About Blue Chair Bay Rum
Founded and created by award-winning singer-songwriter Kenny Chesney over a decade ago, Blue Chair Bay is a collection of premium rums born on the beach. Made using time-honored distillation methods, with a focus on smoothness and quality, Blue Chair Bay's portfolio of award-winning, premium rums is made with real cream and all natural flavors. The portfolio includes classic and naturally flavored rums, crafted to be easy to enjoy and thoughtfully balanced with less than 99 calories per 1.5 oz serving. Infused with Kenny's heart and soul, the brand reflects his deep connection to the islands, shaped by years of traveling, performing and unwinding along their shores. The brand takes its name from the fictional setting in his 2004 song Old Blue Chair, with the simple blue chair representing a spirit of escape, from daily grind to shared celebration. To learn more visit BlueChairBayRum.com and follow @BlueChairBayRum on Instagram.

About Next Century Spirits
Next Century Spirits (NCS), headquartered in Zebulon, North Carolina, is a full-service distilled spirits and marketing company specializing in the development of spirits for its owned brands, private-label clients, and bulk supply. The NCS portfolio includes Nue Vodka, Blue Chair Bay Rum, Pocho Fino Tequila, Bear Fight Whiskey, Numbskull—a cool mint and chocolate-flavored whiskey—Creek Water American Whiskey, Caddy Cocktails, Calamity Gin, and Henderson Whiskey. NCS-owned brands have earned more than 35 gold medals in industry competitions, and the company has been named North Carolina Distillery of the Year for three consecutive years by the New York International Spirits Competition. For more information, visit NextCenturySpirits.com.

SOURCE Blue Chair Bay Rum