JACKSONVILLE, Fla., March 1, 2011 /PRNewswire/ -- Blue Cross and Blue Shield of Florida, Inc. (BCBSF) is launching a new social media initiative called "The Pursuit". This new social media program gives visitors to BCBSF's Facebook page the opportunity to vote on a monthly basis for one of three featured non-profit organizations that the company is supporting through BCBSF's philanthropic efforts.
The Pursuit effort runs throughout the year. This month BCBSF asks Floridians to vote for: Florida's Vision Quest, Daniel, Inc. Florida Hospices and Palliative Care on 'The Pursuit' tab on the BCBSF Facebook page. The organization with the most votes by the end of the month receives $3,000 – the two runners- up $1,000 each.
Visitors to the BCBSF Facebook page can vote once a day throughout the month, and track the results of the non-profit organizations. To learn more about the featured non-profits, their site links are on the BCBSF Facebook wall.
Each month, three new non-profit organizations will be featured. Visitors can support their favorite non-profit organizations through the BCBSF Facebook page. Visitors are also encouraged to share the non-profit information with their social communities and post comments on their experience with the non-profits.
Please visit any of the BCBSF's social media sites for more information.
"The Pursuit's" initiative supports BCBSF's new brand campaign 'In the pursuit of health' -- ensuring affordable plans, providing personal support for healthy lifestyle choices and building strong communities that enable health and wellness for all Floridians.
About Blue Cross and Blue Shield of Florida
Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its website at www.bcbsfl.com.
SOURCE Blue Cross and Blue Shield of Florida