Blue Diamond Almonds Extends Partnership as the Official Snack of the Big Ten Conference®
SACRAMENTO, Calif., Aug. 28, 2025 /PRNewswire/ -- Blue Diamond Almonds, the G.O.A.T. of snacks, is proud to announce the continuation and expansion of its partnership as the Official Snack of the Big Ten®.
"We're thrilled to continue fueling Big Ten fans with delicious and smart snacks for another year," said Maya Erwin, Vice President, Marketing & Innovation, Blue Diamond Growers. "Whether cheering courtside or tailgating outside the stadium, our almonds deliver energy, flavor, and good-for-you benefits and truly do belong at the forefront of any gametime snack spread."
Blue Diamond Almonds are known for their bold and delicious flavor offerings such as Honey Roasted, Salt 'n' Vinegar, Wasabi & Soy Sauce, and more—providing six grams of protein per serving, a good source of fiber, and a good source of magnesium. These nutrients offer sustained energy to athletes and fans alike.
As part of this extended partnership, Blue Diamond will activate at several Big Ten tailgates offering fans experiential sampling, dynamic in-stadium branding, and integrated digital and linear content across Big Ten Network platforms. There will also be branded activations at the Discover® Big Ten Football Championship Game in December, along with the Men's and Women's Basketball Tournaments in March. In addition to on-site activations, Blue Diamond has also expanded this year's partnership into retail with in-store signage encouraging shoppers to "Fuel Up and Go Long" with their almond products.
New Partnership: "Bussin' with the Boys"
As a way to amplify their partnership with the Big Ten, Blue Diamond is excited to announce an upcoming collaboration with the popular podcast "Bussin' with the Boys." This partnership will spotlight Big Ten football culture, crew–led snacking content highlighting Blue Diamond as the snack of choice for supreme tailgating.
Bussin' with the Boys podcasters, and past professional and Big Ten football players, Taylor Lewan and Will Compton, will appear on-site at a special tailgate for the game of their rival alma mater schools on September 20, 2025 (University of Nebraska vs University of Michigan) known to their fans affectionately as the "Bussin' Bowl." There, attendees will have the chance to engage with Blue Diamond's giant life-size almond on wheels, the Nutty Cruiser™ and sample the latest flavors of Blue Diamond Almonds.
Continuing Big Ten Presence
Blue Diamond first began partnering with the Big Ten Conference in 2023 for the Men's and Women's Basketball tournaments. They will have an ongoing presence at Big Ten Football, Basketball and Volleyball games that will span multiple platforms and touchpoints.
This year, Blue Diamond is investing in their commitment to the Big Ten by leaning specifically into women's sports including Volleyball and Basketball. Some programs will highlight a new line of Blue Diamond almonds that can now be found in the produce aisle of your supermarket. These new flavors include Oven Roasted Honey, Lightly Salted, Sea Salt & Black Pepper, and Whole Natural almonds, as well as Toasted Almonds & Cherries and Sea Salt Almonds & Blueberries.
About Blue Diamond Growers
Blue Diamond Growers is a grower-owned cooperative of over 3,000 California almond growers. Since 1910, Blue Diamond has pioneered the almond industry worldwide, offering high-quality almonds, ingredients, and branded products. Headquartered in Sacramento, Calif., the company employs over 1,800 individuals across processing plants, receiving stations, and gift centers. For more information, visit BlueDiamond.com and follow along on Facebook, Instagram, LinkedIn and Twitter.
SOURCE Blue Diamond Growers
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