Blue Gem: Title Sports Drink Turning up The Heat as NBA Stars Join Endorsement Team

Rising NBA Stars Michael Beasley and Mario Chalmers to be featured in ads and marketing efforts

Jan 15, 2010, 09:00 ET from Blue Gem Enterprise

MEDLEY, Fla., Jan. 15 /PRNewswire-FirstCall/ -- Blue Gem Enterprise (OTC Bulletin Board: BGEM), distributor of Title Sports Drink and other allied brands, is pleased to announce that Michael Beasley and Mario Chalmers will be pitching their Title Sports Drink in the Southern Florida region, supporting retailers and making personal appearances on behalf of the beverage company, Title.

The deal between the young NBA stars and Title's parent company, Electric Beverage, was signed late last week and represents the beginning of a new beverage penetrating the market.  "Signing these two young stars makes our job as distributors easier," says Blue Gem sales Chief Bob Friedopfer. "They are incredible athletes and I, along with our retailers, can't wait to see Beasley and Chalmers appear in Title Beverage commercials."

Mario Chalmers and Michael Beasley join Title's other athlete endorsers including Terrell Owens, Ronnie Brown and Vontae Davis.

"Title Sports Drink is a great brand and I am happy to be on their team," said Chalmers.  "I have seen their product in stores around Miami and am excited to be working with them."  Said Beasley: "I am excited to work with a new company that has such a great product."

Currently, Title Sports Drink is sold at Walgreens, Publix, Navarro, Sedano's and independent stores throughout Florida.

Mario Chalmers

Mario Chalmers was selected by the Miami Heat in the 2008 NBA Draft after capping his collegiate career at Kansas by hitting the game winning shot in the 2008 National Championship game.  Chalmers started all 82 regular season games his rookie year and finished the season averaging 10.0 points, 4.9 assists, 2.8 rebounds, and 1.95 steals on 32.0 minutes per game earning him a spot on the NBA All-Rookie Second Team.

Michael Beasley

Michael Beasley excelled in his first NBA season after being drafted second overall pick in the 2008 NBA Draft. Beasley was named to the NBA All-Rookie First Team, after averaging 13.9 points per game and 5.4 rebounds per game, while shooting an impressive 47.2 percent from the field.

About Blue Gem Enterprise

Blue Gem Enterprise is an emerging beverage distribution company headquartered in South Florida and serves the area from Southern Georgia through the Florida Keys, including major chains, independent stores, hospitals, gyms, hotels and other retailers. It is the mission of Blue Gem to become one of the leading distributors of non alcoholic beverages and foods in the state of Florida

Safe Harbor

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). Blue Gem Enterprise, Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The forward-looking statements contained herein involve risks and uncertainties that could cause actual results to differ materially from the expectations contained in any such, forward-looking statements. These risks include, but are not limited to: failure to manage operating expenses or integrate new companies and/or technologies, each of which could have a material impact on our business, our financial results, and the company's stock price. Most of these factors are difficult to predict accurately and are generally beyond the Company's control. Forward-looking statements speak only as to the date they are made and Blue Gem Enterprise does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

SOURCE Blue Gem Enterprise