SCOTTSDALE, Ariz., June 17, 2015 /PRNewswire/ -- Representatives from Scottsdale, Arizona-based online marketing company Blue Global Media attended the recent Ad:Tech conference in San Francisco, sharing what they have learned about successful affiliate marketing and how businesses can make a modern affiliate marketing strategy work for them.
Ad:Tech is a global conference and exhibition where tastemakers from the marketing, technology and media communities converge to share new ways of thinking, build strong relationships and define new strategies that will address key industry challenges while driving business forward in an ever-changing marketplace.
Blue Global Media has more than 10 years of industry experience creating successful, innovative sales and marketing projects from the ground up by leveraging a team of passionate industry experts. The company, led by CEO and founder, Chris Kay, is considered an industry leader in both online and offline marketing.
"The estimated spend on affiliate marketing programs is expected to exceed paid search by 2016," Kay said. "Though the affiliate marketing landscape can seem complex and intimidating for many businesses, there are several ways they can grow their affiliate program through creativity and a positive user experience. It's about quality, not quantity."
Throughout the conference, Kay shared his advice for affiliate marketers working to propel their program to success, including avoiding choosing ads that are based on ad tags that rotate and are optimized automatically. While it may be less work for publishers, Kay explained, affiliate programs work best when publishers choose the best offers based on cost per action (CPA) affiliation.
To stay current with the trends for this growing marketing tactic, Blue Global Media also encourages businesses to focus first on tailoring the user experience, understand that affiliate publishers are in control, create relevant, innovative ads, and finally, develop ads with special banner elements that stand out in the crowd.
"Affiliate marketing programs have the potential to be extremely successful if businesses follow the new rules of affiliate marketing," Kay said. "An exceptional program can't run on autopilot — it takes creativity and a respect for the user."
About Blue Global Media
Scottsdale, Arizona-based Blue Global Media is a leading consumer loan lead generation company. Founded in 2006 by Chris Kay, the company has one of the largest network of affiliates that it uses to source these leads, and provides its customers with quality, real-time leads based on its customers' criteria. For more information about Blue Global Media, visit http://www.blueglobalmedia.com.
SOURCE Blue Global Media