Blue Global Media CEO to Attend FTC's Lead Generation Workshop

SCOTTSDALE, Ariz., Oct. 5, 2015 /PRNewswire/ -- Chris Kay, CEO and founder of the Scottsdale, Arizona-based online marketing company, Blue Global Media, is slated to attend the upcoming Follow the Lead workshop on lead generation, hosted by the Federal Trade Commission. The workshop will be held on Oct. 30, in Washington, D.C., at the Constitution Center.

During the workshop, Kay, along with other attendees that will include industry representatives, consumer advocates and government regulators, will explore the growing use of online lead generation in industries such as consumer lending and education.

"As the lead generation industry continues to grow, it's vital that stakeholders understand the implications of the regulations that govern our space," Kay said. "This workshop is a great opportunity to discuss some of the consumer protection issues that we encounter time and time again."

Topics covered during the workshop will include how online lead generation works and its variations across different industries; what types of lead generation conduct may be unlawful according to FTC policies; best practices for entities that generate and sell consumer leads; and how consumers can avoid unlawful conduct in the online marketplace. Earlier this year, the FTC invited the public to submit research, recommendations for topics of discussion and requests to participate as panelists.

"We're seeing a changing regulatory environment and increased scrutiny being placed on the industry," Kay said. "As a recognized leader in online lead generation, Blue Global strives to raise the bar by implementing practices and policies that go beyond what is standard in the areas of compliance and consumer protection."

For more than a decade, Blue Global Media has operated a global marketplace that connects borrowers and lenders. The company is at the forefront in fraud prevention, regulation and consumer advocacy in the small dollar lending space, and works with businesses and government agencies to shape policy and establish best practices in the alternative lending arena.

"I look forward to attending the FTC workshop and having a dialogue about the future of our industry," Kay said. "Regulation continues to evolve, and Blue Global will stay ahead of the curve in this critical area."

About Blue Global Media

Blue Global Media, located in Scottsdale, Arizona, is a preeminent consumer loan lead generation company. Founded in 2006 by Chris Kay, the company has one of the largest networks of affiliates and provides its customers with quality, real-time leads based on customized criteria. For more information about Blue Global Media, visit http://www.blueglobalmedia.com. 

Contact:
Audrey Peck 
Email
480-543-7701

SOURCE Blue Global Media

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