Blue Global Media: Changing How Affiliate Marketing Functions in the Financial World
New age affiliate shifts from traffic source to trusted business partner
SCOTTSDALE, Ariz., June 10, 2015 /PRNewswire/ -- Lenders and borrowers alike now expect something different from their affiliate networks: true partnership. Gone are the days of traffic sourcing for marketing affiliate companies like Blue Global Media, a Scottsdale-based consumer loan lead generation company. Today, it's about a more mutually beneficial relationship.
"The business is changing, and if you're not changing with it, you're falling behind it. And there's no room for that in this industry," said CEO and Founder Chris Kay. "Lead generation and affiliate marketing is shifting, and with more mature leads comes different expectations. Our lenders and borrowers need more than just a means to a result; they want someone they can rely on to help them improve their current situation."
With more than 10 years of experience and access to more than 100 lenders, Blue Global has assembled the most expansive consumer lender network in the country, providing them the ability to offer their customers the best experience and return in the loan-lending arena. Here's how it works: the longer a lender maintains affiliate status with Blue Global, the more superior the loan-mapping algorithm becomes leading to a substantially higher conversion rate and custom matching solutions.
"We don't use any aggregated traffic. Our strength lies in providing leads that are straight from our website. And our search and targeted email traffic is regarded as one of the best in the business," said Kay. "By being the experts in the business loan landscape, we can customize campaigns designed specifically for our customers' needs. These capabilities allow us to offer a true business partnership to our lenders and borrowers. It's the Blue Global Difference."
Affiliate marketing has been around for several years as a valuable strategy to drive performance marketing and promote products or services. Small businesses to large corporations can leverage affiliate marketing and become an affiliate, merchant, or both. Affiliate partners, like Blue Global, who understand a business' products and can produce compelling content for campaign outreach, are most valuable to helping each business reach their goals.
About Blue Global Media
Scottsdale, Arizona-based Blue Global Media is a leading consumer loan lead generation company. The Company has one of the largest network of affiliates that it uses to source these leads, and provides its customers with quality, real-time, leads based on its customer's criteria.
For more information about Blue Global Media, visit http://www.blueglobalmedia.com.
Contact:
Audrey Peck, Email, 480-543-7701
SOURCE Blue Global Media
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