SCOTTSDALE, Ariz., July 28, 2015 /PRNewswire/ -- Leaders from Blue Global Media, an online marketing company based in Scottsdale, Arizona, will attend the upcoming Affiliate Summit East 2015 conference in New York from Aug. 2−4. The three-day conference will give representatives from the company the opportunity to share how businesses can apply best practices in affiliate marketing and make this modern marketing tactic a successful addition to their strategy.
Blue Global Media has more than 10 years of experience creating innovative sales and marketing projects by leveraging a talented team of industry experts. The company, led by CEO and founder, Chris Kay, is known as an established industry leader in both online and offline marketing.
Affiliate Summit, founded in 2003, is the premier affiliate marketing conference providing educational sessions on the latest industry issues and fostering a productive networking environment for affiliate marketers. At this year's Affiliate Summit East, attendees will learn more about topics such as how to attract quality Web traffic and leads with Instagram, SEO for the modern affiliate, and how vendors and affiliates can form a beneficial partnership.
"Affiliate marketing programs have changed significantly in the last five to 10 years, advancing to adapt to modern business practices," Kay said. "It's important for anyone working to develop or enhance their affiliate marketing function to understand the factors that have caused this tactic to evolve."
At Affiliate Summit East, Kay and other Blue Global Media leaders will share how affiliate marketers can work to build a successful program, including understanding the role of data, which in recent years has revolutionized the way marketers can report and track their affiliate program and make adjustments along the way. As a leader in the industry, Blue Global Media will also offer its new take on affiliate marketing. Today, affiliate marketing is easier to understand and more brands are being used by affiliates because there is more attribution involved, Kay said.
"Programs need to be smaller and more nimble to acquire relevant, new customers," he said. "To be successful, they should also be integrated into other business efforts, including development, social media, public relations and content strategy. We look forward to sharing our ideas about this ever-evolving tactic with our peers at Affiliate Summit East in August."
About Blue Global Media
Scottsdale, Arizona-based Blue Global Media is a prominent consumer loan lead generation company. Founded in 2006 by Chris Kay, the company has one of the largest networks of affiliates that it uses to source these leads, providing customers with quality, real-time leads based on their criteria. For more information about Blue Global Media, visit http://www.blueglobalmedia.com.
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SOURCE Blue Global Media