Blue Global Media's Latest Hire Helps Steer Data-Driven Business Decisions

SCOTTSDALE, Ariz., June 26, 2015 /PRNewswire/ -- Ludovick Bancod, a data analyst and data warehousing specialist with extensive experience, recently joined the team as Data Analyst at Blue Global Media, a Scottsdale-based online financial services company. He is tasked with providing high-level analytics that will help drive business results through the use of real-time data related to the company's proprietary lead system.

Bancod is now part of a team with significant experience in Internet marketing. For more than a decade, Blue Global Media has operated a worldwide loan marketplace where borrowers and lenders connect. The company has created a first-of-its-kind global platform to connect lenders with borrowers of non-traditional financial products.

Previously with Ipro Tech and Network Technologies International, Bancod brings with him nearly 15 years of experience designing and deploying solutions for sophisticated business problems, including large-scale databases, real-time analytics and reporting solutions for structured and unstructured data. At Blue Global Media, he will focus on the entire data lifecycle, from conducting a requirements analysis and design, to developing reporting capabilities and continuously monitoring performance and quality control plans.

"Data should be the foundation of business strategy, and I intend to apply my skills to develop intuitive solutions based on the data generated through Blue Global Media's world-class lead system," Bancod said. "The company already has a powerful database; now we just need to harness the data and see what more we can learn from it."

Bancod will also be responsible for monitoring the quality of the data and, as necessary, developing and implementing data collection systems and other strategies that will optimize statistical efficiency.

"In our industry, data is king," said Blue Global Media CEO and founder, Chris Kay. "Data is turned into information, which is turned into insight, which is turned into business decisions. With Ludovick on board in this key role, I have no doubt we will identify improvements and new opportunities and gain the insight we need to take Blue Global Media to the next level."

About Blue Global Media

Scottsdale, Arizona-based Blue Global Media is a prominent consumer loan lead generation company. Founded in 2006 by Chris Kay, the company has one of the largest networks of affiliates that it uses to source these leads, providing customers with quality, real-time leads based on their criteria. For more information about Blue Global Media, visit http://www.blueglobalmedia.com.   

Media Contact:
Audrey Peck
Email 
480-543-7701

SOURCE Blue Global Media

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http://www.blueglobalmedia.com