Blue Kangaroo Releases Mobile App Version 2.0: Personalizing the Deal Universe for Shoppers to Find the Best Deals Online and In-Store

BURLINGAME, Calif., Nov. 26, 2013 /PRNewswire/ -- Blue Kangaroo, the leading Big Data-driven personal shopper service, announces the release of version 2.0 of its mobile application. The service now has over 850,000 active monthly users and is growing by 200,000 new users/month. Some of its innovative features include:

(Logo: http://photos.prnewswire.com/prnh/20131126/PH24204LOGO ) 

Discovery across the Deal Universe:  This latest version of the popular Blue Kangaroo mobile app provides consumers with a powerful discovery tool that searches the entire deal universe for the best discounts both online and in-store.  Consumers can access more than 100,000 discount offers from national retailers, daily deal websites, flash sales, loyalty programs, and local stores and restaurants, right on their smartphones.

Personalized for Each Consumer:  The app learns consumers' shopping preferences and delivers more personalized shopping deals every time it is used.

Personalized Shopping Itinerary:  Blue Kangaroo creates an instant shopping itinerary through localization technology that alerts users to the top deals at their favorite stores when at the mall, providing an unparalleled in-store shopping experience.

"This latest version of the app provides shoppers with the ultimate personalization and deal-discovery tool right on their smartphones, ensuring they get the best discounts both online and in-store," said Nick Weir, CEO of Blue Kangaroo.

The Blue Kangaroo mobile application is free to download for iPhone, iPad, and Android devices. In addition to being available for free in the app stores, the Blue Kangaroo mobile app is pre-installed on many popular mobile smartphone devices as the default shopping and deals engine.

Download the Blue Kangaroo App for iPhone and iPad: https://itunes.apple.com/us/app/blue-kangaroo/id606171339?mt=8

Download the Blue Kangaroo App for Android Devices: https://play.google.com/store/apps/details?id=com.bluekangaroo.mobile&hl=en

To learn more about the company visit the website: http://www.bluekangaroo.com

About Blue Kangaroo

Founded by recognized Big Data innovators, Blue Kangaroo (part of ChoozOn Corporation) created the leading Big Data-driven personal shopper service.  Blue Kangaroo users benefit from unparalleled shopping personalization, deal discovery and sharing, and options for connecting with their favorite brands. The company's unique approach to establishing new and deeper relationships between brands and consumers creates new business opportunities for advertisers and rewarding experiences for consumers.

For more information contact:

Chris Houghton
c/o Blue Kangaroo
306 Lorton Avenue
Burlingame, CA 94010
415-370-8426
Email

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SOURCE Blue Kangaroo