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BLUE PILL / RED PILL EXPERIENCE: LA FIESTA DE MATRIX RESURRECCIONES* EN W MEXICO CITY


News provided by

W Mexico City

Dec 22, 2021, 00:27 ET

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CIUDAD DE MÉXICO, 22 de diciembre de 2021 /PRNewswire/ -- Una vez más, en una alianza creativa con Warner Bros. Pictures, el hotel W Mexico City trajo para los fanáticos de la saga que marcó a una generación de seguidores de la ciencia ficción y la cultura digital, una experiencia para recordar: elegir entre tomar la píldora azul —y permanecer seducidos en la mentira— o la roja, y descubrir qué tan profundo lleva el agujero hacia fuera de la matrix.

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Matrix Resurrections. Warner Bros. Pictures.
Matrix Resurrections. Warner Bros. Pictures.

Desde el acceso al hotel —por una puerta oculta y apenas iluminada por un neón verde— los asistentes comenzaron a sentir la energía de la película tomando un ascensor (como aquel en el que Neo y Trinity subieron para rescatar a Morpheus) y que, desde el backstage ambientado con la icónica lluvia digital, los condujo a la EWOW SUITE: la deseada habitación presidencial de 'esta realidad', donde el cocktail The Choice —que se servirá hasta el 31 de enero en el bar del hotel— los recibió, mientras sonaban los beats de César Salas (dj residente del hotel) y una vista nocturna increíble los catapultaba al skyline de la ciudad desde el piso veinticinco. Después, los invitados debían elegir el postre de entre un cupcake, jelly shot o trufa de mezcal, colocados sobre una mesa con opciones azules y rojas que escondían la sorpresa de pases dobles exclusivos a la función de preestreno. Luego de bailar y disfrutar del arte 3D de la habitación, y como en la primera entrega del filme, los asistentes siguieron a los white rabbits hacia el Living Room Bar, ambientado con el mood verde de 1999 en el que cualquier fan de la ficción distópica creada por las hermanas Wachowski, hubiera querido bailar al ritmo de los también fanáticos de Matrix: los dj Giorgio Brindisi y Alejandro Franco. El live set se inspiró en su totalidad en el soundtrack de Matrix Resurrecciones, e hizo vibrar a los seguidores de la música electrónica.

Para rematar esta experiencia, el artista Mach One firmó y obsequió piezas con imágenes en anaglifo 3D que creó especialmente para la ocasión, como parte del concepto artístico de Disruptor y que serán un objeto de colección anclado a esta noche inolvidable. Todo ello sirvió como set perfecto para calentar motores y disfrutar en cines del estreno de Matrix Resurrections*.

Como sucedió con la Suite de Wonder Woman 84 o el escape room de Escuadrón Suicida, este evento ideado por el equipo creativo del hotel se concibió para estrechar los lazos entre los amantes del cine y el hotel W Mexico City, quien siempre apuesta por crear nuevas formas de conexión con lo que mueve a los viajeros y visitantes locales de la Ciudad de México, uniendo sus pasiones con la cultura, el diseño, el arte y el entretenimiento globales.

*Solo en cines a partir del 22 de diciembre.

@wmexicocity
@disruptorart
#MATRIX

Media Contacts:
Atelier Inspira, PR for W Hotel Mexico City
T: +52 55 1174 2028 / [email protected]

Más imágenes aquí.

About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests' lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand's provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand's super-charged energy celebrates guests' endless appetite to discover what's new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the new name of Marriott's travel program replacing Marriott Rewards®, The Ritz- Carlton Rewards®, and Starwood Preferred Guest® (SPG). The program offers members an extraordinary portfolio of global brands, experiences on Marriott Bonvoy Moments and unparalleled benefits including earning points toward free hotel stays and nights toward Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.

About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,000 properties under 30 leading brands spanning 132 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company now offers one travel program, Marriott Bonvoy™, replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG).  For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.

Sobre Matrix Resurrecciones
De la visionaria directora Lana Wachowski llega Matrix Resurrecciones, la muy esperada cuarta entrega de la innovadora franquicia que redefinió todo un género. La nueva película reúne a las estrellas originales, Keanu Reeves y Carrie-Anne Moss, interpretando a los icónicos personajes que hicieron famosos: Neo y Trinity.

Lana Wachowski dirige a partir de un guion escrito por Wachowski & David Mitchell & Aleksander Hemon, basada en personajes creados The Wachowskis. Los productores de la película son James McTeigue, Lana Wachowski y Grant Hill.  La producción ejecutiva está a cargo de Garrett Grant, Terry Needham, Michael Salven, Karin Wachowski, Jesse Ehrman y Bruce Berman.

Presentada por Warner Bros. Pictures, en asociación Village Roadshow Pictures y con Venus Castina Productions.

Sobre Warner Bros. Pictures
Warner Bros. Pictures es una empresa filial de Warner Bros. Pictures Group, que también incluye a New Line Cinema, Warner Animation Group y las producciones cinematográficas basadas en historias de DC. Warner Bros. y sus socios, junto con los narradores más inspiradores del mundo, crean entretenimiento extraordinario para cada pantalla existente a nivel global. Warner Bros. Pictures Group ha permanecido en la primera fila de la industria cinematográfica desde su creación y continúa siendo una fuerza creativa líder al producir una de las plantillas de contenido más robustas y amplias, compuesta por estrenos en salas de cine y exclusivas para la plataforma HBO Max. A la fecha, Warner Bros. permanece como el único estudio en cruzar la línea de mil millones, tanto en Estados Unidos como en el resto del mundo, por diecinueve años seguidos, un récord en la industria.

Sobre WarnerMedia
WarnerMedia es una compañía líder en medios y entretenimiento que crea y distribuye contenido premium y popular de una vasta diversidad de creadores y periodistas talentosos para audiencias globales a través de sus marcas de consumo, incluidas: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, Wizarding World, Cartoon Network, Adult Swim, Turner Classic Movies, entre otros. WarnerMedia es parte de AT&T Inc.

Foto - https://mma.prnewswire.com/media/1714872/W_Mexico_City.jpg

FUENTE W Mexico City

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