NEW YORK, May 9, 2019 /PRNewswire/ -- New York-based venture capital firm Blue Scorpion Investments L.P. ("BSI") is an investor in the Direct to Consumer baby product company, Smilo Baby. Smilo Baby is an advanced system of baby essentials, developed by engineers and doctors which includes a high-tech baby lounger, palate supporting pacifiers, fuss free bottles and more. The brand has become beloved among parents, holds over 5 patents, and is quickly growing.
"We were excited about Smilo Baby as the brand has quickly become a favorite among new parents. I was impressed with the passion the founders have for the brand and the initiative they took to use their combined skills of medicine and science to develop a truly perfect product for parents and their newborns. What can be a high-stress time in life with a new family addition, Smilo Baby has created reliable and easily accessible products," said Gautam Ahuja, General Partner of BSI.
BSI has become one of the most highly sought-after venture capital firms due to its creative vision and VIP network of co-investors. BSI also has early-stage investments in Quip, Thursday Boots, Eight Sleep, Hooch, The Game Agency and Back to the Roots.
"We are very interested in brands that can make people's lives easier. Smilo Baby does just that for new parents. With so many baby products on the market, it can be hard to choose the right ones. Smilo baby has truly disrupted the baby product industry by combining advanced technology and fun designs that are easily accessible and affordable. Since we first invested in 2018, it's been great to be a part of a brand that helps support families during one of their most joyous times in life. We also continue to recognize immense global potential for the brand," said Jamison Ernest, General Partner of BSI.
Recently, BSI secured collaborations for Smilo Baby with Victoria's Secret Angel Alexina Graham and her sister, Elle Dolby. The model alongside her sister, a new mom, have designed a range of pacifiers launching in the next few months that are glow-in-the-dark so they won't get lost at nighttime.
About Smilo Baby
Smilo Baby is a direct-to-consumer advanced system of baby essentials designed by passionate parents from the science and medical fields. For the past 10 years the founders have been perfecting the products. They now have over 5 U.S. patents including 2 for their bottle and 3 for their pacifiers, which have sold over 30 million units. Previously, the team had licensed or sold their patents to leading brands that sold at Target, Walmart, Babies R Us, and other major global retailers.
About Blue Scorpion Investments
BSI invests primarily in consumer-facing businesses, specifically consumer electronics; disruptive technologies; shared economy; single and multi-platform applications; beauty, cosmetics and accessories; retail, fashion/lifestyle brands; and beverages and packaged foods. The firm's primary objective is to create significant shareholder value by bringing a combination of creative, marketing and financial resources into active partnerships with owners and management teams of early stage high-growth companies.
SOURCE Blue Scorpion Investments