Blueair Becomes First Air Purification Brand Offered at Bloomingdale's

CHICAGO, Sept. 16, 2014 /PRNewswire/ -- Blueair announced today that select Bloomingdale's and bloomingdales.com now offer the Blueair Sense air purification system. The award-winning Sense is the first air purification system offered by the retailer.

Developed in partnership with Sweden's world-famous Claesson Koivisto Rune architecture and design studio, the Blueair Sense combines the very best in Swedish engineering and aesthetics. The Sense is built with environmentally friendly materials and proven to filter out 99.97% of allergens, viruses, chemicals and other airborne pollutants.

The Sense features convenient, motion-sensing controls, ENERGY STAR high-efficiency electronics and Blueair's whisper-quiet HEPASilentPlus® filtration technology. The unit has also won multiple global awards for its innovative approach to performance and design, including the Good Design Award from the Chicago Athenaeum Museum of Architecture and Design, Germany's Red Dot Award, the German Design Council's International Premier Prize and Sweden's 'Design S' Award.

"The Blueair Sense was designed for our most style-conscious customers, and this made Bloomingdale's an ideal retail partner," said Blueair President, Herman Pihltrad. "We value their commitment to premium products, design and excellent customer service. Through this partnership, we will we be able bring cleaner, healthier air to many more homes and offices around the U.S."

Weighing in at 22 pounds in a compact 19x7x7 design, the Sense is rated to purify rooms up to 150 square feet. It is available in six colors: polar white, graphite black, powder pink, powder blue, warm gray and mocca brown. Customers may purchase the Sense at bloomingdales.com and the following Bloomingdale's locations:

59^th Street (NY), Aventura (FL), Bergen Shops at Riverside (NJ), Boca Raton Town Center (FL), Century City (CA),  Chestnut Hill (MA), Lenox Square (GA),  Medinah Home (IL), Roosevelt Field (NY), San Francisco Centre (CA), Short Hills (NJ), South Coast Plaza (CA), White Plains (NY).

About Blueair

Sold in over 50 countries around the world, Blueair delivers home and office users clean indoor air for enhanced health and wellbeing faster than competing air purifiers. Thanks to its high-quality technology, energy economy, and eco-friendly design, a Blueair air purifier works efficiently and silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants. For more information, please visit www.blueair.com

About Bloomingdale's

Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 34 Bloomingdale's stores and 13 Bloomingdale's, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.

SOURCE Blueair