Company Plans to Reinvest Capital in "Intelligent Marketing" Capabilities and Global Expansion in 2017
MOUNTAIN VIEW, Calif., March 15, 2017 /PRNewswire/ -- BlueFocus Communication Group Co. Ltd. ("BlueFocus") or ("the Company") earlier this month announced its 2016 preliminary earnings, reporting a profit of RMB852.3 million (approximately US$123.3 million), up 610.06% from 2015. Net income attributable to common shareholders was RMB668.5 million (approximately US$96.7 million), up 887.38%. Additionally, the Company received private placement proceeds of RMB 1.75 billion (approximately US$250 million).
Looking ahead, BlueFocus is expected to generate robust profit growth through both revenue and cost synergies in 2017. The new capital raised will be re-invested within the company to support strategic initiatives in "intelligent marketing," a term the company coined referring to data-driven marketing enterprises, as well as business globalization and international expansion.
Chairman and CEO of BlueFocus Communication Group Oscar Zhao said "In 2017, BlueFocus will kick off the second stage of our initiatives towards going global and intelligent marketing where we complete the integration of our expansive products and services. The ultimate goal is to provide clients with a one-step, end-to-end intelligent marketing solution, and to be a global leader within the scope of the next five years."
The Company's strategic investments through a series of mergers and acquisitions, with focus on multi-faceted integrated marketing offerings, and global development, continue to drive impressive and sustainable growth. In 2017, revenue from mobile related business is projected to grow more than 50%, and revenue from digital capabilities are expected to bring in 50% of total revenue globally.
About BlueFocus Communication Group
BlueFocus Communication Group, founded in 1996, is China's leading advertising, PR, digital marketing and communications company, and is also the top communications company in Asia by revenues. It was ranked No. 9 in the 2016 Top 10 Global PR Agency Rankings by the Holmes Report. Headquartered in Beijing, China, with over 6,000 professionals globally, BlueFocus provides intelligent marketing services covering digital marketing, public relations, mobile and traditional advertising, creative media production and media buying, E-commerce solutions, cloud based CRM, big data intelligence and social media insights & marketing. BlueFocus went public on the Shenzhen Stock Exchange (SHE: 300058) in 2010 and has been expanding its digital and operational footprint globally serving over 1,500 brands in China and worldwide.
BlueFocus International, headquartered in Mountain View, California overseas international investments and manages a portfolio of award-winning agencies including We Are Social, fuseproject, Cossette, Vision 7 Media, Citizen Relations, The Camps Collective and Jungle Media.
For more information and a list of BlueFocus subsidiaries, visit www.bluefocusgroup.com/en/gylb/
Senior Marketing Associate
SOURCE BlueFocus Communication Group