WASHINGTON, Feb. 28, 2011 /PRNewswire/ -- Four of the Washington region's most experienced communications professionals today launched Bluetext, LLC, a full-service, integrated communications firm dedicated to helping companies and organizations navigate the competitive landscape and more effectively reach customers, partners, consumers, policy makers and other key audiences. Combining traditional media expertise with deep digital and social marketing experience, Bluetext leverages every marketing channel to address any challenge.
"Organizations today face the daunting task of reaching their target audiences in the face of a multitude of choices-- traditional media, advertising, websites, blogs, targeted and viral marketing, and a dizzying number of social networking sites," said Don Goldberg, one of Bluetext's founding principals. "Bluetext designs an integrated program to deliver the best messages through the right channels to penetrate the noise and resonate with those audiences."
"Consistently telling a company's story across all channels is essential in today's media environment," said Founding Principal Michael Quint. "Bluetext can help craft that story and use every marketing channel to reach customers, decision-makers and other key audiences with a powerful story."
Bluetext's leadership team includes more than 75 years experience at the highest levels in a wide variety of communications professions, ranging from journalism, Capitol Hill, the White House, corporation, public relations, broadcast and sports. The leadership team was an integral part of Qorvis Communications' senior management, including three partners and the head of sales, and contributed substantially to the growth of that firm.
Members of Bluetext's web design team have won virtually every significant award in the creative services industry. Its public relations professionals have worked with some of the biggest companies in the country. Its crisis communications experts have helped manage some of the most significant challenges of the past two decades.
"Understanding how to leverage the Internet, search marketing, mobile apps and the range of web-based technologies to attract and engage customers requires the most creative professionals in the business," said Founding Principal Jason Siegel. "Bluetext's team brings that edge to its clients."
"The opportunities for an integrated full-service communications firm that understands how to effectively blend traditional and digital communications with marketing outreach are endless," said Founding Principal Rick Silipigni. "Our clients in Washington, around the country, and internationally will see significant benefits from our broad range of experience and track record of success."
Bluetext is literally just that--the color of text when a hyperlink is added in that can take you on a tour far beyond that single page. It represents the integration of the message and the underlying connections we help our clients build to their key audiences through media, digital channels and every available avenue.
Bluetext, LLC's Leadership Team:
Don Goldberg has more than 30 years of experience as a communications professional in Washington, beginning as an award-winning journalist, followed by 10 years as a senior Congressional staffer on Capitol Hill culminating in the White House as a senior member of President Clinton's communications team handling Congressional investigations, damage control, and the Monica Lewinsky scandal. Goldberg has guided dozens of corporate clients through difficult communications challenges, including General Motors, IBM, Adobe, Koch Industries, Double-Click, 3M, Advance Auto Parts, Halliburton, Massey Energy and Horizon Airlines. Most recently he was a partner at Qorvis Communications.
Michael Quint has spent his career working with technology, defense and professional services companies to help them achieve their goals through powerful communications programs. He has vast expertise developing and executing comprehensive communications campaigns for both products and services companies that reach audiences via the full complement of marketing channels. He has successfully brought new products to market, led the re-branding of global companies into new markets, and helped international technology companies enter the U.S. market. Most recently he was a partner at Qorvis Communications.
Jason Siegel is widely recognized as a pioneer in web design, creative communications and interactive campaigns. His award-winning strategies for major companies, non-profits and trade associations have earned him virtually every award in the creative design arena. Since winning Yahoo's Web Designer of the Year award as a college student, Siegel has launched breakthrough marketing technologies and digital media strategies. Most recently he was a partner at Qorvis Communications.
Rick Silipigni has had a long and successful career directing business development efforts for some of Washington's most powerful brands in broadcast media, advertising, sports marketing, public relations and digital communications. Through his unique ability to translate client challenges and opportunities into effective and actionable communications solutions, Silipigni has driven significant revenue growth and brand value for his clients and the companies he represents. He has held top sales positions with WTOP and the Washington Redskins, and most recently led business development efforts at Qorvis Communications.
About Bluetext, LLC
Based in Washington, D.C., Bluetext, LLC provides integrated communications and marketing services designed to help clients connect with key audiences, reach new communities, enhance their brand and protect their reputation. To learn more visit Bluetext.com.
SOURCE Bluetext, LLC