Blurb® Opens Blurb Pop-Up/NYC, an Experiential Pop-Up Space in SoHo

Oct 20, 2010, 09:20 ET from Blurb

SAN FRANCISCO, Oct. 20 /PRNewswire/ -- Blurb, the creative publishing and marketing platform, today announced it will open a pop-up store this month in New York's SoHo neighborhood.  Blurb Pop-Up/NYC will be situated at 60 Mercer Street and will be open between October 21 and October 31, 2010, from 11:00 AM7:00 PM daily.

The creative space will feature daily events as well as showcase the different kinds of projects that are possible with Blurb, which enables anyone to create, publish, share and sell professional-quality books. From design to photography to fashion, blog, fundraising, family books and more, Blurb Pop-Up/NYC will inspire guests with a range of unique ideas and help them get started on their own book projects. The pop-up's 11-day schedule includes a series of workshops, speaker sessions and special events in partnership with some of New York City's leading creative minds.

"People get so inspired when they see Blurb books in person – most can't believe they can make a book of this quality, so quickly and easily, and for as little as the cost of a pizza, " said Eileen Gittins, Blurb's founder and CEO.  "For a company that does business exclusively online, this is a huge deal for us; we get to meet our customers in a real space, not just virtually.  There's something really lovely about that symmetry – physical books and real people.  For an online company, who knew?"

Blurb product and customer service pros will be on site daily to answer questions and demo Blurb's suite of bookmaking and marketing tools. Blurb Pop-Up/NYC will also feature a fully stocked library of Blurb books for visitors to thumb through for inspiration.

All events at Blurb Pop-Up/NYC are free and open to the public. RSVPs are required for several events that have limited space. Visit to view the schedule and to RSVP for select events.

About Blurb®

Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb's platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb's free, award-winning Blurb BookSmart® app or by using Blurb's PDF to Book workflow. Blurb's bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb's social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2009, Blurb shipped over 1.2 million books to more than 60 countries and generated over $45 million in revenue. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit