BMW Group U.S. Reports February 2011 Sales

BMW brand up 8.7%

MINI up 22% - Best February Ever

Mar 01, 2011, 16:16 ET from BMW of North America, LLC

WOODCLIFF LAKE, N.J., March 1, 2011 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 19,919 vehicles, an increase of 10.8 percent from the 17,971 vehicles sold in the same month a year ago.  

"In a market affected by some nasty weather, the BMW and MINI brands continued their sales momentum led by some great new products," said Jim O'Donnell, President and CEO of BMW of North America, LLC.  "The recently launched X3 and MINI Countryman are showing good strength in the market."

BMW Brand Sales

Sales of BMW brand vehicles increased 8.7 percent in February for a total of 16,416 compared to 15,100 vehicles sold in February, 2010.

In February, best performing vehicles included the new X3 SAV – February was its first full month of U.S. sales - up 466.1 percent to 1,987 units; the 5 Series, up 85.6 percent to 4,212 units and the 7 Series, up 23.4 percent to 1,109 units.  

BMW Pre-Owned Vehicles

In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 2.7 percent to 12,791 vehicles from the 12,459 vehicles sold in February 2010.  

MINI Brand Sales

MINI USA reported its best February ever with sales of 3,503 automobiles in February, an increase of 22 percent from the 2,871 in February 2010.

Sales BMW of North America, LLC, February 2011



Feb. '11

Feb. '10

%

YTD Feb. '11

YTD Feb. '10

%

1 Series

864

781

10.6%

1,365

1,324

3.1%

3 Series

4,872

6,817

-28.5%

10,635

12,235

-13.1%

Z4

216

389

-44.5%

328

587

-44.1%

5 Series

4,212

2,270

85.6%

8,562

4,739

80.7%

6 Series

106

140

-24.3%

189

237

-20.3%

7 Series

1,109

899

23.4%

1,735

2,207

-21.4%

BMW passenger cars

11,379

11,296

0.7%

22,814

21,329

7.0%

X3

1,987

351

466.1%

3,062

639

379.2%

X5

2,646

2,959

-10.6%

5,684

5,417

4.9%

X6

404

494

-18.2%

761

878

-13.3%

BMW light trucks (SAVs)

5,037

3,804

32.4%

9,507

6,934

37.1%

BMW brand

16,416

15,100

8.7%

32,321

28,263

14.4%

Cooper /S Hardtop

1,931

1,718

12.4%

3,433

3,197

7.4%

Cooper /S Convertible

259

556

-53.4%

481

809

-40.5%

Cooper /S Clubman

427

597

-28.5%

768

1,112

-30.9%

Crossover

886

N/A

N/A

1,572

N/A

N/A

MINI brand

3,503

2,871

22.0%

6,254

5,118

22.2%

TOTAL BMW of North America, LLC

19,919

17,971

10.8%

38,575

33,381

15.6%



BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 138 BMW motorcycle retailers, 103 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:  www.bmwgroupna.com

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.press.bmwna.com.  

SOURCE BMW of North America, LLC



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