BN3TH Underwear Launches "Rise In Comfort" Campaign, Partners With D1 Athletes

Innovative men's underwear brand inspires men to rise up with new partnerships and styles

VANCOUVER, BC, April 24, 2025 /PRNewswire/ -- BN3TH Underwear is inspiring men to "Rise In Comfort" this spring with fresh styles and new athlete partnerships. Known for pioneering the first three-dimensional pouch technology, the award-winning brand continues to lead with innovation and comfort. Its latest campaign, "Rise In Comfort", highlights rising Division I college athletes across multiple sports, showcasing both new and redesigned BN3TH styles.

"The 'Rise in Comfort' campaign exemplifies what our brand is all about – elevating yourself with confidence and style while pushing boundaries to pursue your dreams," said Mark Woolsey, Chief Creative Office at BN3TH. "This moment reflects our commitment to showcasing the planet's most comfortable underwear and creating a unique campaign that will be memorable. We're proud to partner with such a talented, unique group of young men who inspire us to dream big, rise up and push our limits."

Designed in Vancouver, BN3TH's Original 3D Pouch™ lifts and supports, eliminating the need to shift or adjust throughout the day. Its silhouettes range from high-performance to everyday underwear, apparel and accessories. In the underwear category, new styles include:

• Pro Ultra: New for spring 2025, Pro Ultra is designed for max intensity and elite performance with super premium, lightweight fabric that is highly breathable, supportive, and silky smooth.
• Pro Flex: This customer-favorite style made with breathable, moisture-wicking polyester blend mesh featuring Ionic+^® anti-odor technology has been updated for this spring.
• Classic Essentials: A new style, made with a soft, natural fiber blend of EcoVero™ modal and cotton. Lightweight, breathable and moisture wicking for comfort all day long.
• Classic Icon: An updated luxury style that is ultra-soft and naturally breathable. Made with a lightweight TENCEL™ modal that is sustainably sourced, guaranteed to stay smooth and keep you comfortably supported at all times.

"BN3TH has always been committed to advanced innovation, sustainability, and finding game changing solutions for men. We are excited about how this campaign and athlete partnerships will bring a new level of awareness for the brand across the US and Canada," said Dez Price, CEO and Co-Founder at BN3TH. "We look forward to continuing to pursue new partnerships like these in the future that will inspire us to create new products across multiple categories and let the world see."

BN3TH's "Rise in Comfort" athletes include:

• Wesley Yates III – University of Washington Men's Basketball
• Mason Cobb – University of Southern California Football Graduate, NFL Prospect
• Andrei Crabel – UCLA Men's Tennis
• Aleksandar Vukovic – Duke University Men's Soccer

For more information on BN3TH Underwear, please visit bn3th.com.

About BN3TH
BN3TH (pronounced "beneath") is an innovative apparel company redefining comfort through patented, Original 3D Pouch Technology™—the world's first 3-dimensional pouch for men's underwear. Founded in Vancouver, Canada, BN3TH began with a simple mission: to make the best underwear on the planet. Today, the brand has expanded into a full line of next-to-skin apparel designed to support movement, performance, and everyday life.

With a strong commitment to sustainability and design, BN3TH uses natural and engineered fabrics, including TENCEL™ Modal and Lenzing™ EcoVero™, to create high-performance pieces that are breathable, anti-odor, and responsibly sourced. More than just underwear, BN3TH represents a lifestyle that embraces adventure, authenticity, and positive impact.

To learn more, visit bn3th.com.

Contact:
Melissa Archer
[email protected]

SOURCE BN3TH