B&O PLAY products now offered in Magnolia Stores inside Best Buy in USA this November 2013

Nov 06, 2013, 12:05 ET from Bang & Olufsen

COPENHAGEN, Denmark and DEERFIELD, Ill., Nov. 6, 2013 /PRNewswire/ -- B&O PLAY by Bang & Olufsen, (beoplay.com), the state-of-the-art Danish audio and video brand announces today, a business collaboration where the award-winning B&O PLAY portfolio will be sold in thirty-two Magnolia stores inside Best Buy nationwide, beginning November 15, 2013.  B&O PLAY is Bang & Olufsen's new brand geared towards digitally connected design enthusiasts and was launched in January 2012 with the arrival of its now-world renowned BeoLit 12 portable music system.  B&O PLAY products are intuitive to use, delightful to integrate into one's daily life and deliver excellent high quality experiences. Under the new partnership, the B&O PLAY headphone portfolio and award-winning collection of powerful speakers and docking stations, will be available for purchase in all Magnolia Design Centers nationwide, including the newly launched and highly coveted BeoPlay H6 over-ear headphones and the BeoPlay H3 in-ear buds.

"We are excited to offer B&O PLAY products through the highly visible Magnolia Design Centers," states Zean Nielsen, President of Bang & Olufsen America, Inc. "It is a natural brand extension as Magnolia Design Centers offer best in class retail experiences and customer service. They carry high end / high performance products where we fit in beautifully with B&O PLAY.  We believe it will benefit our dedicated brand enthusiasts as it will offer wider access to our highly coveted, award winning products."

Magnolia stores inside Best Buy will begin to sell B&O PLAY's exciting portfolio beginning November 15, 2013. It will feature the newly launched BeoPlay H6, a super soft, flexible over-ear headphone that combines quality craftsmanship with enduring materials and uses the latest technology to make portable music sound better and the BeoPlay H3 is a very lightweight and robust in-ear bud that produces a very natural and authentic sound experience.  Additionally, the premium wireless speaker, BeoPlay A9, will be prominently featured, which will offer Spotify Connect integration.  BeoPlay A9 integrates an all-star line-up of dedicated components with provocative design to create a complete sound solution that is as easy to listen to as it is to decorate with.

For more press information on products mentioned above please visit below press releases:



B&O PLAY products are also sold in Bang & Olufsen showrooms nationwide, shopbangolufsen.com, beoplay.com, Apple retail stores and Apple online, and other select retailers nationwide.

B&O PLAY offers premium audio and visual equipment for the digital generation. B&O PLAY celebrates outstanding craftsmanship, cutting edge design, excellent performance and a playful approach to modern life, in a perfect balance of performance and style.  www.beoplay.com

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.

For more information on Magnolia stores, visit www.magnoliaav.com.

Photos available for download at http://mediacenter.bang-olufsen.dk/

SOURCE Bang & Olufsen