Board Names Larsen President of Wisconsin Power and Light Company

Oct 29, 2010, 11:00 ET from Alliant Energy Corporation

MADISON, Wis., Oct. 29 /PRNewswire-FirstCall/ -- Wisconsin Power and Light Company (WPL), a subsidiary of Alliant Energy Corporation (NYSE: LNT) announced today that its Board of Directors has elected John O. Larsen to serve as President of WPL as of December 1, 2010.



In this role, Larsen will be replacing Barbara J. Swan, current President of WPL, General Counsel and Chief Administrative Officer. Swan is retiring later this year.  

"John's vast operational experience in engineering, generation and power distribution combined with his interest and aptitude for external relations is a combination that will serve our customers and our company well," said William D. Harvey, Chairman, President and Chief Executive Officer of Alliant Energy Corporation. "I would also like to extend a sincere thank you to Barbara who has done a tremendous job in this role for the last six years."

In addition to his role as President of WPL, Larsen will continue to serve as Senior Vice President – Generation for Alliant Energy. He also remains on the Board of the University of Wisconsin – Platteville School of Engineering and chairs the Junior Achievement of WisconsinDane Board. He will remain located in Madison, Wisconsin.

"I am looking forward to this opportunity and to represent the customers of Wisconsin Power and Light and Alliant Energy," said Larsen. "Barbara has been an active member in our communities and I look forward to building on the foundation she has established in this role in the years to come."

Alliant Energy is an energy-services provider with subsidiaries serving approximately 1 million electric and over 412,000 natural gas customers. Providing its customers in the Midwest with regulated electric and natural gas service is the company's primary focus. Wisconsin Power and Light, the company's Wisconsin utility subsidiary, serves approximately 460,000 electric and 180,000 natural gas customers.  Alliant Energy, headquartered in Madison, Wis., is a Fortune 1000 company traded on the New York Stock Exchange under the symbol LNT. For more information, visit the company's Web site at


John Larsen's bio attached.

John O. Larsen

Senior Vice President – Generation

Alliant Energy


2010-Present Senior Vice President – Generation

Areas of Responsibility: Executive oversight of all strategic, operational and financial aspects of Alliant Energy's generation business, including energy trading, asset strategy, engineering, resource planning, energy market operations, and fuel procurement.

  • 2008-2009 Vice President – Generation
  • 2004-2008 Vice President – Technical and Integrated Services
  • 2003-2004 Managing Director, Generation
  • 2000-2002 Managing Director, Electrical Engineering & Asset Management
  • 1987-2000
    • General Manager – Electrical Engineering & Operations Support
    • General Manager – Integrated Resources
    • Team Leader – Energy Delivery Process Re-Engineering Team
    • Supervisor – Substation Engineering
    • Group Leader – Transmission Engineering
    • Electrical Engineer – Transmission & Substation Engineering


2003 Finance for Executives, Kellogg School of Management

2000 Leadership Dubuque

1987 B.S., Electrical Engineering, University of North Dakota


Board Member: University of Wisconsin-Platteville College of Engineering, Junior Achievement of Wisconsin-Dane, Waunakee-DeForest Ice Rink, Inc.

Committee Member: Edison Electric Institute – Energy Supply Committee, Electric Power Research Institute – Research Advisory Committee, Alliant Energy Multicultural Network

SOURCE Alliant Energy Corporation