Boats Group and HMY Yacht Sales Renew Partnership, Combining Technology and Trusted Relationships to Enhance the Yacht-Buying Experience

MIAMI, Oct. 15, 2026 /PRNewswire/ -- Boats Group, the technology company behind the world's leading online boating marketplaces, and HMY Yacht Sales, one of the world's premier yacht sales and brokerage firms, today announced the continuation and renewal of their long-standing partnership.

Built on almost five decades of relationship-driven brokerage and extensive industry expertise, HMY Yacht Sales represents one of the most prominent networks in the luxury yacht market and remains committed to investing in facilities, personnel, training, technology, data, and digital innovation to better serve today's boating consumers. This renewed relationship reflects the strengths and values both organizations bring to the industry and focuses on maximizing global exposure for HMY's inventory while equipping its sales professionals with market-leading lead generation, intelligence, and digital audience reach. 

Through flagship marketplaces including YachtWorld, Boat Trader, and boats.com, Boats Group connects millions of active boat shoppers with leading industry professionals. Boats Group's ongoing investments in modern AI, search technology, and data analytics serve as a force multiplier for brokerages, connecting serious buyers with HMY's sales team more quickly and efficiently. 

"Since 1979, HMY has built its reputation on experience, exceptional customer relationships, and a deep understanding of what it takes to successfully buy and sell yachts," said Steve Moynihan of HMY Yacht Sales. "We see an opportunity to bring that expertise to our partnership with Boats Group, while leveraging their reach and technology to create a better experience for our customers and new opportunities for both businesses." 

The renewed agreement extends beyond platform listing services to encompass strategic collaboration on high-impact initiatives and buyer insights. HMY's direct transactional insight in the high-end yacht market provides valuable real-world perspectives as Boats Group continues to develop tools and services that support the professionals who serve those customers. 

"Steve Moynihan and the HMY team have built an extraordinary reputation driven by deep expertise and an unwavering commitment to their clients," said Patrick Kolek, CEO of Boats Group. "Technology is at its best when it empowers people to do what they do best.  We are excited to continue our long-standing partnership and drive mutual growth." 

The strategic renewal underlines a shared commitment to excellence in the marine industry, pairing the world's leading digital boating marketplace with one of the most respected names in luxury yacht sales. 

About Boats Group

Boats Group operates the world's leading online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. With a global audience of millions of boat buyers, Boats Group provides data-driven marketing solutions, technology, financing services, and industry insights that help OEMs, dealers, and brokers connect with consumers throughout the boat-buying journey.

About HMY Yacht Sales

HMY Yacht Sales is an established yacht sales and brokerage firm specializing in new and pre-owned yachts. With a longstanding presence in the marine industry, HMY provides yacht buyers and sellers with experienced brokerage professionals, extensive market knowledge, and personalized service. The company represents leading yacht manufacturers and serves clients across the United States and international markets. 

For more information, visit www.hmy.com. 

Media Contact:
Courtney Chalmers
Chief Brand & Communications Officer, Boats Group
[email protected]
1-877-354-4069

SOURCE Boats Group