Bob Gold & Associates Ratings Ramp Up As Viamedia Enlists PR Firm As Its Agency Of Record
America's Largest Independent Advertising Rep Firm Chooses Country's Leading Cable & Telecommunications-Focused PR Agency to Drive Growth
Jul 28, 2015, 10:30 ET
LOS ANGELES, July 28, 2015 /PRNewswire/ -- Viamedia, and subsidiary, placemedia, the most successful and sought after independent cable TV outsource company for local, regional and national advertising, programmatic and ad tech solutions, announced today that it has selected Bob Gold & Associates, the renowned cable industry, full-service public relations agency, to lead its PR activities.
Viamedia focuses on servicing video providers with dependable, high-quality representation of their advertising inventories. The company offers a full turnkey solution with a comprehensive suite of services to help yield higher revenues in advertising sales. Viamedia is responsible for 1.2 million 30-second commercials a day. Viamedia has expanded its scope into impression-based cross-media selling for linear placements using its recently launched programmatic data-driven platform, placemedia. placemedia represents over 30 billion avails monthly across 210 DMAs on nearly 100 TV Networks.
"Bob Gold & Associates is a powerful name in the cable TV industry, delivering award winning strategic communication campaigns for more than two decades, representing some of the biggest names in cable," said Mark Lieberman, president and chief executive officer for Viamedia. "Considering the agency's superb track record, extensive relationships with top-tier media and dedicated staff members, these professionals are, without a doubt, the best fit for the job and will serve as an invaluable resource moving forward."
"Viamedia is well positioned for a year of strong growth. It has proven itself to be the de facto best ad technology and services solutions provider in the country for service providers of successful local, regional and national advertising solutions," said Bob Gold, president and owner of Bob Gold & Associates. "Viamedia is an innovator going far beyond the traditional scope of linear television advertising to provide media buyers with a true multiscreen solution; a full suite of digital services utilizing the latest and greatest in advertising technologies."
For more information on Viamedia, visit www.viamediatv.com
About Bob Gold & Associates
Bob Gold & Associates with offices in New York City, Southern California and Chicago provides strategic public relations and marketing services for the communications and high-tech industries. For more information, visit www.bobgoldpr.com.
For more information, contact:
Chris Huppertz
Bob Gold & Associates
310-320-2010
[email protected]
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SOURCE Bob Gold & Associates