Bob Scott's Insights Names First Tech Direct as 2011 VAR Stars, a Group of Organizations Honored for Their Accomplishments in Mid-Market Financial Software Applications

ROYAL OAK, Mich., Dec. 14, 2011 -- /PRNewswire/ -- Progressive Media Group's Bob Scott's Insights (http://www.BobScottsInsights.com) has selected First Tech Direct as a winner of its 2011 VAR Stars award. One hundred resellers are selected each year for this honor.

2011 VAR Stars have a practice involving the sales of mid-market financial software and while most derive significant revenue from other sources, accounting software is the core to their business. Revenue is not a factor in selection and VARs are not rated. All members on this list have equal standing. Factors taken into consideration included growth, industry leadership and innovation.

This year, VAR Star candidates were asked what they have done to respond to the economic conditions. Several common areas emerged from those VARs who commented (not all provided this information).

They are as follows:

• Diversifying product lines.
• Holding onto talent.
• Maintaining or increasing marketing budgets.
• Performing mergers and acquisition.

Bob Scott's Insights provides the mid-market reselling community with news and analysis giving them insight into the issues that affect the business of resellers and vendors alike. It informs and entertains, giving this critical market a quick-and-easy read that is both instructive and interesting.

John S. Silvani, First Tech Direct's President, stated, "This recognition as one of the 100 selected 2011 VAR Stars by Bob Scott's Insights is truly an honor. Our continued growth is due to our dedicated staff of professionals delivering technical excellence with uncompromising customer service to our clients. Our goal is to help organizations achieve their challenging business goals with world-class software solutions that we provide."

About First Tech Direct
First Tech Direct delivers industry expertise as a leading provider of Microsoft Dynamics® business solutions, including Microsoft Dynamics® AX, Microsoft Dynamics® GP, Microsoft Dynamics® SL and Microsoft Dynamics® CRM. Our team of CPAs, MBAs, Microsoft Certified Professionals, and Microsoft Certified Master Consultants are committed to help organizations plan and implement total business solutions. First Tech Direct also provides PTC®'s (The Parametric Technology Corporation®) range of Product Lifecycle Management (PLM) solutions for discrete manufacturing companies. Our expertise with improved information access and management, system integration, custom development, training and proven methodologies will help organizations leverage the technology that we provide to stay profitable and competitive in today's economy.

About Progressive Media Group, Inc.
Progressive Media Group (PMG) (http://www.PMGB2B.com) is a leading online media company that provides business-to-business (B2B) marketers and media planners unparalleled access to a highly qualified and engaged audience through their portfolio of lead generation programs, industry-specific websites, email newsletters, Web seminars, live events, podcasts, content/reviews, custom publishing and direct marketing databases focusing on the nonprofit, healthcare and accounting professionals.

Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 12 years. And he has been covering this market through print publications for 20 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through June 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that profession as executive editor of The Progressive Accountant.

Bob Scott can be reached directly at [email protected] 

The names of actual companies and products mentioned herein may be the trademarks or registered trademarks of their respective owners.

For additional information:

First Tech Direct
Mandy VanHaaren
P. 248.291.0138  x100
Email: [email protected]  

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SOURCE First Tech Direct, LLC