NEW YORK, May 18, 2011 /PRNewswire/ -- In honor of the upcoming Memorial Day holiday, renowned curators on the new social shopping site OpenSky including Chef Bobby Flay, TLC's Cake Boss Buddy Valastro, Country Music Legends The Judds, Real Housewife of NYC Kelly Killoren Bensimon and Host of Mad Hungry Lucinda Scala Quinn are offering fans a fun way to show their support for the troops who defend our freedom every day. Beginning Thursday, May 19 at 12:00 p.m. EDT each curator is participating in an exclusive Memorial Day private sale on OpenSky.com that will last for 24-hours and benefit Operation Homefront -- a non-profit organization that provides emergency financial services and other assistance to the families of our service members and wounded warriors in need.
"I am fortunate enough to spend time with my family both at home and at work," said Buddy Valastro. "Our troops sacrifice time away from their loved ones to protect our country, and I'm honored to do what I can to show my gratitude."
"As a curator on OpenSky, I'm proud of the fact that they teamed up with Operation Homefront. Our troops are out there every single day protecting our country and it's important that we remember that," said Bobby Flay.
The sale will include 5 different featured items perfect for enjoying the holiday with family, each one hand-picked by one of the participating curators and made in the USA. Guaranteed to arrive by Memorial Day, 50% of the net proceeds from each product sold will benefit Operation Homefront. In addition, OpenSky will donate $1 to Operation Homefront for each person who joins OpenSky from today until Memorial Day.
"It is an honor for us to give back to the heroic men and women and their families who sacrifice daily to protect our freedom," says OpenSky CEO John Caplan. "Operation Homefront gives us a way to be there for our servicemen and women when they need us -- through programs that provide financial assistance and other services. We're grateful we can support them in that effort."
Operation Homefront provides financial and other assistance to the families of our service members and wounded warriors -- whether it's a place to stay, emergency financial help, food, school supplies for their children or other necessities. Since its inception, Operation Homefront has taken care of more than 400,000 needs and has provided more than $128 million dollars of funding to programs that benefit military families.
OpenSky, which launched in April, empowers consumers to design their own shopping experience and discover new products and ideas curated by the world's most interesting people. OpenSky brings together celebrities, authors, stylists, chefs and other experts in Food, Style, Health and Design to give shoppers the ultimate hook-up on the best of what they eat, buy, wear, use and love every day.
Headquartered in New York City, OpenSky is a new social network dedicated to giving members a customized and personal interest-based shopping experience that is curated by the world's most interesting people. Members can choose to follow expert curators in Food, Style & Beauty, Healthy Living and Home & Design to receive insider advice and unique goods at exclusive prices of up to 50% below retail. The company was founded by John Caplan, former CEO of FORD Models and President of the About.com Networks Group.