Bob's Red Mill Teams Up with Hallmark's Our Holiday Playbook to Bring Holiday Movie Magic into the Kitchen

The collaboration brings two beloved holiday traditions together: baking and cozy movie nights  

PORTLAND, Ore., Oct. 27, 2026 /PRNewswire/ -- For many families, the holidays are shaped by traditions: the movies they watch every year, the recipes they bake and the moments they share with family and friends. This season, Bob's Red Mill — a leader in the homemade food movement for nearly 50 years — is celebrating the traditions that make the holiday season magical through a new partnership with Hallmark's upcoming original holiday movie, Our Holiday Playbook, premiering Friday, November 20 at 8/7c. 

The collaboration is a natural extension of Bob's Red Mill's Moregetherness ("More" + "Togetherness") movement, which celebrates the power of homemade food to bring people closer. Hallmark holiday movies have become a beloved part of the season, making Our Holiday Playbook a fitting opportunity to pair a cozy movie night with another beloved holiday ritual: baking something homemade and sharing it with others. 

In the film, baking plays a central role in the story as Lexi Bell, played by Taylor Cole, uses her baking know-how as part of an unlikely holiday deal that unfolds amid family gatherings, traditions and celebrations. One of the pivotal recipes featured in the film is Bob's Red Mill's Orange Brown Butter Madeleines, giving viewers a chance to take the movie experience beyond the screen and recreate the treat in their own kitchens. 

"Some of the most meaningful holiday traditions are also the simplest – putting on a movie, baking something together and sharing what comes out of the oven," said Daniel Barba, Vice President of Marketing at Bob's Red Mill. "That spirit is at the heart of Moregetherness, and it's what makes this partnership with Hallmark feel so natural. We hope viewers are inspired to watch the movie, make the recipe and turn that cozy moment at home into something they can share with someone they care about." 

A Holiday Treat Made for Sharing
The Orange Brown Butter Madeleines combine nutty brown butter and bright orange flavor with a simple orange glaze for a festive treat that feels special without being overly complicated. Made with Bob's Red Mill Gluten Free 1-to-1 Baking Flour and Almond Flour, the recipe is gluten free and yields 12–14 madeleines — perfect for a holiday movie night, cookie swap, homemade gift or afternoon spent baking with family and friends. 

Bob's Red Mill's recently perfected Gluten Free 1-to-1 Baking Flour delivers improved taste and texture while maintaining the same reliable cup-for-cup performance home bakers know and love. One simple swap helps make your favorite recipes gluten free, so you can share with even more people around the table. 

The recipe is part of a Bob's Red Mill invitation to create a little Moregetherness throughout the holiday season. Viewers can recreate the madeleines featured in Our Holiday Playbook, invite someone to enjoy them during the premiere, or box up a batch for a friend, neighbor or loved one who could use a little holiday cheer. 

A Holiday Tradition, Fresh from the Oven  
Bob's Red Mill will support the partnership with Hallmark throughout the season with holiday baking inspiration designed to help fans recreate the movie experience at home. This will include the release of a 12 Days of Cookies e-cookbook, with festive recipes like Earl Grey Snowball Cookies, Peppermint Bark Brownies, and Candy Cane Whoopie Pies.  

Our Holiday Playbook, starring Taylor Cole and Charles Michael Davis, premieres Friday, November 20 at 8/7c on Hallmark Channel. 

For more about Bob's Red Mill, holiday recipes and Moregetherness, visit moregetherness.com.  

About Bob's Red Mill
Simple, authentic and nothing else: Bob's Red Mill was founded in 1978 with a mission to bring people together with homemade food. Our founders' commitment to simple ingredients is reflected in our wide range of products, including whole grain oats, flours and baking mixes, made with quality you can see and trust. Today, Bob's Red Mill is proudly 100% employee owned, milling in Milwaukie, Oregon. Visit BobsRedMill.com for more information.

CONTACT: [email protected] 

SOURCE Bob's Red Mill