Body Labs Survey Reveals 58% Of Shoppers Would Buy More Frequently If Proper Fit Is Ensured
New insights on the $62.4 billion 'fit' problem addresses product returns in apparel and footwear with overwhelming data pointing to dissatisfaction with sizing
Jun 06, 2016, 10:30 ET
NEW YORK, June 6, 2016 /PRNewswire/ -- Body Labs (www.bodylabs.com), provider of the leading platform for creating and customizing highly accurate and versatile 3D models of the human body, announced today the results from its 2016 Apparel & Footwear Retail Survey Report, which explores current apparel and footwear retail experiences as well as consumer purchasing behaviors related to fit. By understanding how consumers' behaviors are impacted by fit issues, brands and retailers can take the proper initiatives to resolve these challenges, reduce costs and improve customer satisfaction.
According to the Survey:
- Nearly half of consumers hate trying on clothes, but the majority still go through the fitting process.
- Majority of consumers will only purchase clothing online from brands or retailers that they know fit them from past experience.
- 64 percent of apparel shoppers and 57 percent of footwear shoppers say that 'poor fit' was their biggest reason for returning clothing
- 34 percent of shoppers are unsatisfied with traditional clothing sizes
- 22 – 25 percent of all online and in-store purchases are returned
- 85 percent of clothing shoppers and 72 percent of footwear shoppers would purchase more if they could ensure a proper fit
- 58 percent of shoppers would buy more frequently if they could ensure a proper fit
"Poor fit is one of the biggest drivers of returns for online and in-store shoppers," said Bill O'Farrell, co-founder and CEO of Body Labs. "From our consumer survey, it's clear that shoppers are not satisfied with their experience when trying on clothes, and often times, realize later that clothes don't fit and are forced to make returns. If retailers could deliver a better fit experience personalized for each shopper, it would cut costs considerably from returns, restocking fees and logistical related costs for managing returned inventory."
Data from the 2016 Apparel & Footwear Retail Survey Report indicates that an overwhelming majority of shoppers are not satisfied with the fit of clothing and footwear. Among those surveyed, 58 percent of shoppers would buy more items at the time of purchase if they were ensured a proper fit.
"For retailers and manufacturers, a consumer pain point can be translated into an opportunity," said O'Farrell.
To access the full report, please go to: https://bodylabs.com/resources/white-papers/2016-apparel-footwear-retail-survey-report/
Media Kit: https://drive.google.com/open?id=0B7iMEIfWb8VRZTBLUktsMmlBNTQ
About Body Labs
Founded in 2013 and headquartered in Manhattan, Body Labs collects, digitizes and organizes all of the data and information related to human body shape, pose, and motion. Its mission is to transform the human body into a digital platform upon and around which goods and services can be designed, produced, bought and sold.
For more information, please visit: www.bodylabs.com
SOURCE Body Labs