BODYARMOR® SuperDrink™ Founder Lance Collins to Keynote Speak And Open BevNet Live's Beverage Entrepreneur & Innovation Forum

SANTA MONICA, Calif., Dec. 5, 2011 /PRNewswire/ -- One of the beverage industry's foremost brand architects and entrepreneurs, Lance Collins, will be giving the opening address to kick off BevNet Live, a two day forum for beverage entrepreneurs, suppliers, distributors, retailers and investors to exchange ideas through interactive panels and lectures on marketing and development strategies.

Collins, founder of FUZE® Beverage and NOS® Energy Drink (both sold to the Coca-Cola Company in 2007) and now, BODYARMOR® SuperDrinks™, launched in May 2011, will impart his substantial experience in the competitive beverage landscape, highlight some new "rules of the game" and offer strategies for development, marketing, distribution and overall growth in an increasingly fast moving industry. Collins' keynote address, "Making the Brand", will be geared towards entrepreneurs looking to build authentic, successful and inspired beverage brands that deliver.

"Being armed with the right information and the most innovative tools and strategies allow entrepreneurs to bring engaging products to consumers. When you offer the consumer something new, exciting, and deliver on what you've promised on the label, you are miles ahead of the rest," says Collins.

Collins will kick off a much anticipated BevNet Live 2011 Winter Conference that will be the backdrop of countless beverage industry entrepreneurs and their surrounding community. Attendees will be able to tap the expertise of both veteran and new industry professionals, business owners with inspiring success stories, and marketing gurus with conventional and unconventional strategies. The conference boasts an interactive program that includes the Bevnet Live "Best of 2011" Awards Ceremony, a sampling bar featuring over 60 brands, an expo, and intimate breakout sessions to network with the industry's top players.

Live video stream is available online for selected Sessions running from 8:30 AM to 12PM Pacific on Monday, December 5 and from 8:30AM to 5:30PM Pacific on Tuesday, December 6. For more information, please visit www.bevnet.com.

About BODYARMOR® Nutrition, LLC:

Award winning entrepreneur and beverage industry veteran, Lance Collins, notably renowned for creating FUZE® Beverage and NOS® Energy Drink (sold to the Coca-Cola Company in 2007) brings new innovation to the beverage marketplace with all-natural BODYARMOR® SuperDrinks™. Debuting in four exotic fruit flavors and two teas, each 16oz. bottle contains a proprietary SuperBlends® nutrient mix. SuperBlends® support the immune system and deliver the nutritional power of natural juice and high performance beverages with significantly less sugar and calories. BODYARMOR® SuperDrinks™ is sold by select natural foods, convenience, drug and grocery retailers across the country including Whole Foods, Bristol Farms and Gelson's.

BODYARMOR® SuperDrink™ Flavors:

Raspberry Blueberry Goji

Cherry Citrus

Tropical Mandarin

Strawberry Banana Guava

Orange Mango Black & Green Tea

Pomegranate Acai Green Tea

SOURCE BODYARMOR Nutrition, LLC