TEWSKBURY, Mass., March 27, 2017 /PRNewswire/ -- Peanut butter, crunchy kale, sweet potato, molasses, duck confit and bison—these could easily be on a gourmet menu or as part of a health food diet, but they're ingredients that are all fair game in Old Mother Hubbard®'s new dog biscuit flavor contest. Beginning today, for the first time ever, pet parents are invited to put on their creative thinking caps and submit their nominations for the next great dog treat flavor. Old Mother Hubbard, makers of wholesome, naturally delicious dog treats, currently has "paws-itively" scrumptious flavors like P-Nuttier, Bac 'N' Cheez, Just Vegg'N and more, but is building on a 90-year heritage of dog treat baking by crowdsourcing flavors for their next hit recipe.
Pet parents can begin submitting their unique ideas today for a chance to have their flavor brought to life. Three flavor submissions will be baked into mini Classic Old Mother Hubbard dog biscuits, which will be available for purchase later this summer. Pet parents will then be asked to vote for their pup's top flavor among the three finalists on the Battle of the Biscuits website. The winning flavor will become a staple treat to the Old Mother Hubbard Classic Line.
"This is an exciting time for Old Mother Hubbard, given the recent 90-year milestone we celebrated last year," says Chanda Leary-Coutu, Director of Consumer Experience at WellPet. "Thanks to the brand's history, we have a loyal and passionate fan base who turn to us for our natural ingredients and baking expertise. We expect pet parents to showcase truly innovative flavors as part of this contest, from the wacky and wild to the classic ingredient pairings dogs know and love."
Those looking to submit their flavor should visit the Battle of the Biscuits website: www.battleofthebiscuits.com. Submissions will be accepted through June 30, 2017.
Old Mother Hubbard® "Give 'em some Snack Love®"
Since 1926, Old Mother Hubbard®, a proud member of the WellPet® family of brands, has used the same simple methods to bake our snacks for dogs. Each home-style recipe is carefully crafted from wholesome ingredients that allow dog owners to feel good about giving their dogs a reward that is healthy and heartfelt. Visit www.oldmotherhubbard.com to learn more.
About WellPet, LLC:
WellPet, the number-one, independent, family-owned natural pet food company is home to premium pet food brands Wellness®, Old Mother Hubbard®, Eagle Pack®, Holistic Select®,
Sojos® and WHIMZEES®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depend on us.
Today, our team of animal lovers, nutritionists and vets at WellPet are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first. For more information, visit www.wellpet.com.
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SOURCE Old Mother Hubbard