BOLDHUE RECOGNIZED ON TIME'S 2025 BEST INVENTIONS LIST

NEW YORK, Oct. 9, 2025 /PRNewswire/ -- BoldHue, a Mark Cuban-backed disruptive company at the intersection of beauty and technology, is proud to announce that its BoldHue Starter Kit has been named one of TIME's Best Inventions of 2025.

BoldHue officially launched February 27, 2025, unveiling a first-of-its-kind at-home smart device that scans skin and generates millions of foundation shades in just one minute. Created to solve the universal challenge of finding the perfect shade, BoldHue shatters the limitations of traditional foundation ranges—no brand has been able to account for all unique, diverse skin tones around the world. Until now.

Co-founded by Rachel Wilson, CEO & serial entrepreneur, and Karin Layton, CTO, ex-engineer and artist, BoldHue combines Wilson's expertise in sales and product marketing with Layton's mastery of color theory and engineering. Five years in the making, the result is a personalized foundation device that formulates on demand, earning the nickname "the Keurig for makeup."

"We are honored to be recognized among TIME's Best Inventions of 2025," said Rachel Wilson, Co-Founder & CEO of BoldHue. "Our mission has always been to redefine what's possible in beauty by creating technology that celebrates every unique skin tone. This recognition reinforces that inclusivity and innovation can, and should, go hand in hand."

Each year, TIME highlights groundbreaking products and innovations that are making the world better, smarter, and even more fun. This year marks a historic milestone: for the first time in its 25-year history, the list features 300 inventions across technology, beauty, health, sustainability, and more.

The full TIME Best Inventions list is available now at TIME.com.

ABOUT BOLDHUE: BoldHue is unveiling a first-of-its-kind at-home smart device that scans your skin and generates millions of foundation shades in just one minute. Created to solve the perpetual challenge of finding the perfect shade, BoldHue shatters the limitations of traditional foundation shade ranges. No brand has been able to account for all of the unique, diverse skin tones around the world. Until now.

Co-founded by Rachel Wilson, CEO & serial entrepreneur, and Karin Layton, CTO, ex-engineer, and artist, BoldHue blends Wilson's extensive experience in sales and product marketing, with Layton's expertise in color theory and engineering. Recognizing the universal challenge of foundation shade matching, Wilson and Layton joined forces to create a groundbreaking solution that's five years in the making. They invented a device that formulates personalized foundation on demand, earning the nickname "the Keurig for makeup." The sleek device, about the size of a Stanley water bottle, is designed to sit beautifully on your vanity and solve all your foundation woes.

SOURCE BoldHue