Boll & Branch Introduces World's First Fair Trade Certified™ Bedding

CHATHAM, N.J., Oct. 4, 2014 /PRNewswire/ -- Boll & Branch, makers of socially conscious ultra-premium home textiles, announced today that their full line of products have met Fair Trade USA's strict certification requirements. Available now on the Boll & Branch web site, their sheet sets – followed by duvets, shams and bed covers for the holidays – will be the first of their kind to bare the Fair Trade Certified™ label.

Since January, Boll & Branch has become one of the fastest-growing brands in the entire home textiles category. The new bedding brand sold thousands of sets of organic cotton sheets under the premise that Fair Trade costs are a moral obligation that shouldn't be passed on to the customer, as well as by accepting a healthy 50-60% margin, versus the 400-600% markup that is customary among leading textile brands. This business model enables the customer to actually pay far less than they would for designer products that often do not maintain acceptable ethical and environmental standards.

"Improving the lives of the people who make textiles has been at the center of what we do since day one," said Boll & Branch co-founder Scott Tannen. "As we expand our product line from 40 products to 500, we're proud to achieve Fair Trade Certification and to create more fair-wage jobs in above-standard working conditions for our cotton farmers and factory workers in India."

"We are so proud to partner with Boll & Branch to not only improve the lives of the cotton farmers and factory workers in its supply chain, but also to empower consumers to support these efforts through their purchases," said Maya Spaull, Director of Innovation at Fair Trade USA. "In a bold and ground-breaking way, Boll & Branch is proving that beautiful design, business and ethics go hand in hand."

The Boll & Branch line of products is also made exclusively from cotton sourced from Chetna Organic – a cooperative of 15,000 organic cotton farmers in India who practice non-GMO organic agriculture. Chetna works to improve livelihood options of smallholder farmers by making their farm systems more sustainable and profitable, and by creating access to ethical markets in cotton.

Boll & Branch donates a portion of each sale to Not For Sale, a nonprofit dedicated to eradicating human trafficking around the world. More details on their work with Not For Sale and their support of workers and farmers are available in the Boll & Branch H1 Impact Report.

Boll & Branch sheet sets (white, ivory and un-dyed) and throws (white, ivory and grey) are available now on the company's web site. Sheets and throws in new colors -- plus duvets, shams, bed covers and accent pillows -- are available beginning December 1. Sheets sets start at $200 and throws are $115.

For more information, visit BollandBranch.com.

CONTACT: Mara Flynn, 1-646-245-6930, [email protected]

Photo - http://photos.prnewswire.com/prnh/20141004/150326

SOURCE Boll & Branch