PORTLAND, Ore., Feb. 17, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year StationView Essentials agreement with Bonten Media Group, Inc., an operator of leading local television stations across eight television markets in the United States.
Recognizing the power of Rentrak's TV measurement database currency as well as the unique insights Rentrak's electronic measurement provides to sales, programming and promotions efforts, Bonten Media will subscribe to Rentrak StationView Essentials service for NBC-affiliate WCYB-TV and Fox-affiliate WEMT which serve the Tri-Cities area of Northeastern Tennessee and Southwestern Virginia.
"We strongly believe in the value local television brings to advertisers and Rentrak's database measurement process brings a new dimension in demonstrating that value to our advertiser and agency partners," said Randall Bongarten, CEO of Bonten Media.
Available in all 210 television market, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant "purchaser ratings" for its clients.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation