Boodles Launches New "Maymay" Collection of Flower Rings

LONDON, May 1, 2013 /PRNewswire/ --



The family owned British jewellery brand Boodles is excited to unveil a new collection of five floral inspired 'Maymay' rings.

     (Photo: http://photos.prnewswire.com/prnh/20130501/612868 )

Maymay is a collection of five very individual diamond flower rings which are joined together in celebration of a month associated with an abundance of natural beauty and floral splendour. Each ring depicts an individual flower with its own symbolic associations and perceived personality.

Flowers are wonderfully expressive and each beautiful bloom is captured in a contemporary and distinctive design.

Water lily ring: Representing purity of heart the striking flowers of the Water lily are captured in a very classical and symmetrical design. Two flowers are created using three marquise diamonds and the two sides face each other without touching, as if floating on water. The design has a simple beauty and the symmetry creates a sense of calm and serenity.

Tulip ring:  The cheerful and exuberant tulip is often linked to true and passionate people and is seen as a symbol of perfect love. The ring design is very three dimensional; the stem itself and the tulip flower are diamond set and the long waxy leaf is depicted in plain polished platinum. The curve of the outline is voluptuous, fluid and immediately recognisable.

Jasmine ring: Delicate jasmine blooms are cultivated for their sensual fragrance and are regarded as symbols of grace and elegance. This ring design is rather dramatic with the exquisite flower created in marquise diamonds and surrounded by radiating brilliant cut diamonds encased in a diamond set circle.

Bluebell ring: The vibrant, violet-blue and bell-shaped flowers of the bluebell form carpets in woodlands each spring. The enchanting flowers are strongly and sweetly scented and are considered to be symbols of constancy and humility. Within the ring itself delicate diamond set flowers are linked to form a frieze across the finger captured by two bands of platinum either side.

Rose ring: Roses are ancient symbols of love and beauty. Often delicately perfumed, the flamboyant blooms are celebrated world-wide as the enduring symbol of romance, passion and devotion. The Rose Ring is stylised and sculptural in design with two differently sized flower heads sitting at varied levels on the finger. At the heart of each bloom is a single diamond surrounded by layered diamond set petals which add further sparkle and allure to this eye-catching design.

About Boodles

Boodles has been a family-run Diamond Jeweller for more than two centuries and to this day they remain dedicated to only using the finest stones and materials. Creativity and craftsmanship are at the cornerstone of every collection as are their dedication to perfection and impeccable attention to detail. Known for creating pieces in small collections, customers can be rest assured that they are buying a piece of jewellery that will always stand out in a crowd.

For Boodles press enquiries contact:
Lucia Roberts, PR Manager
Tel: +44(0)20-7647-1332
Email: [email protected]

Emily Bull, PR Assistant
Tel: +44(0)20-7647-1348
Email: [email protected]

SOURCE Boodles