Book of the Year Recognition for Author Gary Moreau: Understanding Business: The Logic Of Balance

A cure for the corporate addiction to numbers and quantitative management that is dehumanizing the workplace and crippling performance.

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Gary Moreau

Jan 19, 2018, 01:43 ET

ROCHESTER, Mich., Jan. 19, 2018 /PRNewswire/ -- Understanding Business: The Logic of Balance was recognized by Kirkus Reviews as one of the top books of 2017. Written by veteran author (Understanding China, 2015, etc.) and seasoned executive, Gary Moreau, it is the second volume of the Understanding series.

"In lock step with the rise of professional management has come the glorification of all things quantitative. Data mining, talent graphing, financial modeling, and statistical research now dominate corporate strategy and decision-making. And it's not working," Gary Moreau.

“We don’t see the failure of today’s management model because we don’t allow ourselves to,” says Moreau. “We see what we think the numbers are telling us in much the same way ancient soothsayers read their bag of bones. We have poisoned the workplace and commoditized the management process itself. In the end, talent cannot be graphed and personal performance cannot be reduced to a bell curve. And there is, by definition, no data from the future, where success and failure await."
“We don’t see the failure of today’s management model because we don’t allow ourselves to,” says Moreau. “We see what we think the numbers are telling us in much the same way ancient soothsayers read their bag of bones. We have poisoned the workplace and commoditized the management process itself. In the end, talent cannot be graphed and personal performance cannot be reduced to a bell curve. And there is, by definition, no data from the future, where success and failure await."

Summary: "We don't see the failure of today's management model because we don't allow ourselves to," says Moreau. "We see what we think the numbers are telling us in much the same way ancient soothsayers read their bag of bones. We have poisoned the workplace and commoditized the management process itself. In the end, talent cannot be graphed and personal performance cannot be reduced to a bell curve. And there is, by definition, no data from the future, where success and failure await. In the end, objectivity in business is largely a myth."

"More than a guidebook for managers, this is a manifesto for an intellectually deeper—and happier—world of business." Kirkus Reviews (starred review).

Author Bio: Gary Moreau has more than four decades of experience—including twenty-five years as a C-suite executive, board member, private equity partner, and entrepreneur. He has provided effective leadership at multinational companies around the world and lived and worked in China for nine years. Recognized by the World Economic Forum as a member of the inaugural class of Global Leaders for Tomorrow (1993), Moreau has written six books (two under the pen name Avam Hale). In addition to writing, Moreau currently consults and speaks on leadership, strategy, and Asia.

Blog: Moreau maintains two blogs, www.glassmakerinchina.com, and http://www.gmoreau.com.

Further Information: Contact the author directly at [email protected]. Interested journalists and scholars may be eligible for a complimentary copy of the book.   

Title: Understanding Business: The Logic of Balance Author: Gary Moreau
BISAC Categories: BUSINESS & ECONOMICS: Organizational Development/Management Science
ISBN: 978-1547074730
Dimensions: 6 x 0.5 x 9 inches
Paperback: 188 pages
Publisher: CreateSpace Independent Publishing Platform (June 27, 2017)

SOURCE Gary Moreau

Related Links

http://www.gmoreau.com

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