Booking Holdings Launches Vayo with Planned $100M Investment

The waitlist opens today at vayo.com for the personal travel agent built for trips, not tasks, that organizes everything you've booked, learns how you travel and never stops working for you

SEATTLE, Oct. 14, 2026 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced a planned $100M* investment in its new company Vayo, which is launching in private beta with a waitlist now open at vayo.com. Vayo is where your trips live: a personal travel agent that knows how you travel and makes every trip better before you have to ask. Unlike a chatbot that answers questions in walls of text or an AI assistant that completes individual tasks, Vayo holds every trip together and keeps working on it long after the planning is done.

Planning a trip often means piecing together flights, hotels, activities and reservations across multiple channels, while keeping track of confirmation numbers, plans still in progress and details yet to be booked. Vayo calls the time, effort and mental load of managing it all a "planning tax." Vayo takes on that work, bringing your existing reservations together from your inbox, filling in what's missing and watching prices. Because every booking is connected, Vayo sees how one change affects everything else: when a flight changes, Vayo flags the late check-in and the dinner reservation now at risk. It's like a thousand travel agents working for you, with the care of one who truly knows you.

"A trip isn't a task, and travelers deserve more than a chatbot," said Mike Fridgen, CEO and co-founder of Vayo. "With the backing of Booking Holdings, we're building a personal travel agent that understands the entire trip, knows how you travel and never stops working for you. That's Vayo."

As a Booking Holdings company whose portfolio includes Booking.com, Priceline, Agoda, KAYAK, and OpenTable, Vayo combines the scale and supply of the global leader in online travel with a consumer experience built from the ground up. Built on openness, Vayo works across Booking Holdings brands and beyond, including reservations made through other travel platforms or directly with airlines and hotels. Travelers rarely book an entire trip through a single source, and a personal travel agent has to work the way travelers actually do.

"Travel is one of the most complex consumer experiences, and too much of the work still falls on the traveler to manage," said Glenn Fogel, CEO of Booking Holdings. "Vayo is exploring how AI can anticipate needs to make planning and managing a trip more seamless. I have confidence in the Vayo team and their ability to move with purpose, capitalize on early learnings and adapt at pace as they explore what the next generation of personalization in travel can look like."

Vayo's private beta offers free, invite-only access initially focused on frequent travelers who feel the planning tax most: those who take multiple trips a year but don't always have the time to plan them. The beta is designed as a learning period, giving early users a direct role in shaping the product and informing what gets built next. Vayo accesses only the travel confirmations needed to build and manage trips, keeping the rest of a user's inbox private.

In the months ahead, Vayo plans to add direct booking, launch a native app and make it possible to plan trips with travel companions. It will also go deeper once a trip begins, helping travelers navigate the changes and decisions that come up along the way. The destination is a trusted travel agent in your pocket, for every trip in your life.

The waitlist is open now at vayo.com.

*Intention to invest subject to continued advancement of the product and market conditions.

About Vayo

Vayo, a Booking Holdings (NASDAQ: BKNG) company, is where your trips live. Unlike general assistants built to complete individual tasks, Vayo is a personal travel agent designed around the whole trip. It knows how you travel with unprecedented depth, brings every detail together, and keeps working after booking to make each trip better. It's like a thousand travel agents working for you, with the care of one who truly knows you. Vayo works across the travel industry, and its only agenda is your agenda. Vayo's private beta waitlist is open at vayo.com.

About Booking Holdings

Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services that support the entire travel journey. Our platforms-including Booking.com, Priceline, Agoda, KAYAK and OpenTable - utilize advanced AI, machine learning and other innovative technologies to simplify and personalize the travel experience for consumers and partners in over 220 countries and territories. Our mission is to make it easier for everyone to experience the world. For more information, visit BookingHoldings.com and follow us on X @BookingHoldings.

SOURCE Vayo