BookRags Media Adds BrainyQuote to Strengthen Largest Online Advertising Channel to Students

SEATTLE, April 25, 2011 /PRNewswire/ -- BookRags, Inc., a Seattle-based leader in student educational resources, today announced the addition of BrainyQuote, the most comprehensive quotation site in the world, to BookRags Media.  BookRags Media is an exclusive, premium online publishing venture that provides brand partners unparalleled access to the single largest place on the web to interact with over 20 million unique monthly users, and an extensive reach in the important teen and young adult demographic categories.

"We are thrilled to add BrainyQuote, a premiere resource for students and others, to our team of publishers," said Jim Kreyenhagen, president of BookRags. "We strive to bring together content properties that provide our brand partners with a safe and accessible environment. Our audience consistently demonstrates that it engages with our brand partner's messaging at a higher level than those merely browsing content on other websites, these are achievers looking to improve both their present and future with Comscore showing higher household income than entertainment sites with a similar age makeup."

A Pew Internet Project report reveals that 93 percent of teens ages 12-17 go online, as do 93 percent of young adults ages 18-29. Over the past ten years, teens and young adults have consistently been the two groups most likely to be online, even as the Internet population has increased with documented growth in older age groups (e.g. adults 65 and older).

BookRags Media thrives on the reality that today's youth naturally turn to the Internet for their information needs. Research shows that many multitask and log onto social networking sites while simultaneously completing homework and research assignments.

Therefore, sites with high quality content that assist in homework assignment research will gain the largest consistent, loyal usage as well as prolonged quality of time spent on the website. Quality brands can then directly connect with youth in a tasteful and trusted environment.  

"BookRags Media is building a forward-thinking, sustainable and holistic approach for advertisers," said Jeff Rich, president of BrainyQuote. "This is a fresh approach to premium content, which we firmly believe will result in long term, loyal users which is a smart way to reach the cream of the crop in youth market."  

Last November, BookRags formed an alliance with eNotes, a comprehensive online educational resource, to formally launch the new BookRags Media platform to provide advertisers and conscientious brands with one of the few places they can reach an outsized share of this targeted group in a trusted, safe environment clear of questionable content.  BookRags Media is not a traditional ad network; it is made up a few select publishers providing brands seamless access to high impact integrated campaigns.

About BookRags, Inc.

BookRags, Inc., wholly owned by Ambassadors Group, was founded in 1999, and initially started as a source for online book summaries and notes.  The company has since grown into one of the largest educational websites in the world as indispensible resources for students and teachers alike.  BookRags has expanded this offering with the BookRags Media platform which encompasses BookRags, eNotes and BrainyQuote.

Ambassadors Group Inc. (NASDAQ: EPAX) is a socially conscious, education company headquartered in Spokane, Wash. Ambassadors Group is the parent company of Ambassador Programs Inc. (which administrates People to People Ambassador Programs), World Adventures Unlimited, and BookRags, an educational research website. The company also oversees the Washington School of World Studies, an accredited travel study and distance learning school. Additional information about Ambassadors Group and its subsidiaries is available at www.ambassadorsgroup.com.

SOURCE BookRags, Inc.