Books Are Fun Rebrands, Launches as Collective Goods

LOUISVILLE, Colo., Aug. 4, 2016 /PRNewswire/ -- Books Are Fun, a Colorado-based company which conducts nearly 10,000 local flash sales a week across the nation through 450 independent, locally based representatives, today announced the launch of its new name and brand — Collective Goods.

"When we began in 1991, the majority of our sales were books, so 'Books Are Fun' was the perfect name," said Ben Kaplan, CEO of Collective Goods. "The evolution to Collective Goods provides a more accurate reflection of both the variety of products we curate and offer as well as the good we do by raising money for the communities and organizations that host our sales," he added.

Since the company's founding in 1991, more than a half a billion dollars in cash, products and books has been raised for local causes throughout the U.S.

Collective Goods flash sales are held in local schools, hospitals and businesses, and a portion of the proceeds from each sale benefit a local cause. Unlike many fundraising operations that sell only one or two products — like wrapping paper or prepared cookie dough and typically at higher prices than options from local retailers — Collective Goods offers a wide variety of products including consumer electronics, games, home and outdoor and books. Further, Collective Goods doesn't rely on parents, students or local volunteers to sell the products and collect the funds. Collective Goods flash sales are fully staffed by Collective Goods representatives, with the exception of school fundraisers where items are left on display for school teachers and staff to review and order.

"It's exciting to offer the unbeatable combination of selling unique products at great prices while raising money for local non-profit organizations," said Shawn Ross, a Collective Goods representative based in West Virginia. "Once I introduce our service, the same organizations welcome us back year after year. In my market alone last year, we were able to raise more than $230,000 for local causes."

In addition to the rebranding, Collective Goods is completely upgrading its website and introducing mobile ordering apps to expand access to their products while still providing the benefit of raising money for local schools or organizations.

"Our purchasing group evaluates literally thousands of products every year, and only a fraction of those make it into a Collective Goods flash sale," said Kaplan. "We bring unique items that people want while raising money to benefit the communities we serve."

If you would like to schedule a Flash Sale fundraiser at your office or public location, please visit www.CollectiveGoods.com to find an independent representative in your area.

About Books Are Fun:
Books Are Fun, headquartered in Louisville, Colo., conducts nearly 10,000 pop-up flash sale fundraisers throughout the U.S. each week. The company brings the store to the customer, offering a narrowly focused and thoughtfully curated assortment of innovative and popular consumer goods often not available from other local sources. Between 10-20 percent of all proceeds generated are donated to philanthropic causes in participating communities. Since its founding in 1990, Books Are Fun has raised more than a half of a billion dollars in cash and merchandise to local schools, hospitals and other charitable organizations. Books are Fun, a DBA of Imagine Nation, has 125 employees and more than 450 independent, locally based representatives. For more information, please visit www.booksarefun.com.

Contact:
Jackie Daane
Metzger Albee Public Relations
720-833-5915

SOURCE Books Are Fun

Related Links

http://www.booksarefun.com