BOOM! Beauty Releases Thoughtful Formula Upgrades and New Sustainable Packaging, Introducing BOOM! Better Beauty Standards

Revamped Boomstick Collection Delivers Enhanced Hydration, Nourishment, and Eco-Friendly Luxury with Clean, Sustainable, Cruelty-Free Formulas That Celebrates Aging Skin

LOS ANGELES, Feb. 14, 2025 /PRNewswire/ -- BOOM! Beauty, the first pro-age beauty and skincare brand designed for mature women is elevating its most iconic product, the Boomsticks—with over 1 million sales in the U.S.—by introducing a new clean beauty formula and eco-conscious packaging. This update enhances skincare benefits while ensuring a silky, smooth application in a design that reflects the brand's commitment to beauty and sustainability.

"At BOOM! Beauty, we set the bar high with our commitment to crafting effective, safe and clean beauty products to better our customers and our planet," says Barbara Roll, CEO of BOOM! Beauty. "Our dedication to transparent, sustainable skin wellness defines our approach to beauty, and our commitment to safety doesn't stop at the launch of new products. We perform ongoing testing at regular intervals, ensuring products maintain integrity and efficiency. Through the BOOM! Better Beauty Standard, to deliver products that are as kind to users' skin as they are to the earth, combining simplicity and effectiveness without compromise."

Key Benefits of the New Formula

• Hydration & Moisture Retention: Powered by Sodium Hyaluronate and Cocoa Butter, the new Boomsticks deeply hydrate and lock in moisture for a long-lasting, comfortable feel, while also softening fine lines.
• Nourishment & Antioxidant Boost: Sea Buckthorn Oil delivers essential nutrients like omega fatty acids, vitamins C and E, offering antioxidant protection while nourishing skin.
• Smoother Application: Advanced emollients like Octyldodecanol and Caprylic/Capric Triglyceride provide a silky texture, ensuring an even, flawless application every time.
• Enhanced Skin Benefits: Pro-aging ingredients such as Sodium Hyaluronate, Cocoa Butter, and Safflower Oil offer soothing effects, making the Boomsticks ideal for sensitive and mature skin.
• Eco-Friendly Packaging – Now made with 50% post-consumer recycled (PCR) materials, reducing waste without compromising style.

The newly reformulated Boomstick collection—featuring Rose Nude, Parisian Red, Golden Peach, and Glimmer—is available now at BoomBeauty.com for $28 each.

About BOOM! Beauty
BOOM! Beauty is a leading brand dedicated to redefining beauty for mature skin. With a deep understanding of its unique needs, BOOM! Beauty develops innovative, science-backed solutions that prioritize health, safety, and sustainability. Each product is meticulously crafted through rigorous research and development, ensuring that mature skin receives the care it deserves.

At BOOM! Beauty, better beauty standards are the foundation of every formula. Every product undergoes extensive safety and quality testing, including HRIPT (Human Repeat Insult Patch Testing), heavy metals testing, EU safety assessments, contaminant screening, and irritation & ocular safety tests—guaranteeing the highest level of quality and safety.

BOOM! Beauty is proudly Cruelty-Free and Leaping Bunny Certified—never tested on animals. While all formulas are vegan-friendly, the exception is responsibly sourced bee-derived ingredients in select products. Additionally, our lab-produced mica ensures ethical sourcing, completely free from exploitative mining practices. For more information, visit BOOMBeauty.com.

Contact: Sierra Gardner
Interdependence Public Relations
(262) 391-3919
[email protected] 

SOURCE BOOM! Beauty