Boots No7 Celebrates 77th Anniversary With Skincare Relaunch

Redesigns Internationally-Recognized Anti-Aging Ranges and Introduces Innovative New Products to the U.S. Market

Oct 23, 2012, 09:00 ET from Boots

NORWALK, Conn., Oct. 23, 2012 /PRNewswire/ -- It began with a core philosophy of providing trusted beauty essentials to women seven days a week – 77 years later, Boots No7 is still committed to delivering superior products made with expert care. This year, No7 shakes up the typical three-step daily skincare routine with the introduction of a new two-step skincare range – No7 Beautiful Skin – that eliminates the need for a toner.  In addition, the brand continues its focus on anti-aging with a new range for mature skin – No7 Lift & Luminate – that includes Day, Night and Eye Creams. No7 is also celebrating this year by revealing a reinvigorated brand image, making it even easier for customers to find the ideal products that best fit their needs.

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Born in Britain in 1935, No7 launched with the appealing slogan, "The modern way to loveliness." Through the decades, the brand has continued to progress while always catering to its core consumer with products that help her feel good inside and out, seven days a week. Leveraging the brand's expertise in pharmaceutical-based healthcare and extensive consumer testing in skincare, No7 has become an essential and trusted brand for women all over the world.

"Since our national launch in 2007, we have seen tremendous brand loyalty and growth with the U.S. consumer," says Steve Lloyd, CEO of Boots North America. "It is our continued commitment to bring the latest in skincare research and development which offers consumers exactly what their skin needs. Through the much anticipated relaunch of No7, we are delivering skincare products for every stage of a woman's life, empowering her to feel good about her product purchase."

No7 Beautiful Skin is an innovative two-step cleansing and moisturizing system for all ages designed to shift daily skincare from the popular three-step routine by eliminating the need for a toner. Vitamin E, Vitamin C, a unique mineral blend and specialized ingredients help skin maintain balance to look more healthy and radiant after 14 days. 

Catering to the specific needs of every woman, No7 Beautiful Skin's time-saving process is broken down into three skin types:

  • Normal/Oily
  • Normal/Dry
  • Dry/Very Dry

"Our research shows that consumers want their daily skincare process to be quick and effective," says Boots Scientific Skincare Advisor, Dr. Mike Bell.  "No7 Beautiful Skin is designed to provide that experience and has been developed through the brand's proprietary scientific approach that combines technology with extensive consumer testing to help leave skin looking more radiant in just two weeks."

Presented in color-coded packaging, No7 has created an easy-to-follow system to help consumers identify the tailored skin nutrition needed for each individual skin type, eliminating confusion in the aisle.  Beauty Advisors in select Target stores are expertly trained to provide personalized service and further assist in the product selection process at retail.

Sleek, modern packaging across the entire No7 skincare range reflects the brand's commitment to changing with the consumer at every point in her life.  No7 revamps the packaging of the brand's unique Regimen Boosts, Daily Essentials and Problem Solvers & Treatments ranges -- designed to provide extra attention against blemishes, shine, dry skin and the signs of aging. In addition, No7 introduces new products to the ranges such as Rapid Spot Rescue to reduce the appearance of blemishes, T-Zone Rescue for oily skin and Overnight Revitalising Eye Balm to diminish dark under-eye circles.

Continuing the ground-breaking science and success of the award-winning No7 Protect & Perfect and No7 Protect & Perfect Intense anti-aging ranges, the brand debuts No7 Lift & Luminate Day, Night and Eye Creams, targeting more mature skin to help firm, brighten and visibly improve the appearance of wrinkles while protecting against new ones.

No7's dramatic visual updates highlight an expanded range of products that look and feel better than ever, but have still undergone the same rigorous testing and independent verification that women of all ages and skin types have come to expect from the brand.

About Boots
Boots is the UK's leading pharmacy-led health and beauty retailer. First established by John Boot in England in 1849, Boots has been creating and developing leading beauty brands for many  years.  Boots brand products are available in the US at Target, on, and, with select No7 skincare in ULTA and on Products are also available at Shoppers Drug Mart in Canada.  Additional information on Boots products can be found by visiting

About Alliance Boots
Alliance Boots is a leading international pharmacy-led health and beauty group offering a wide range of products and services to our customers. Working in close partnership with manufacturers and pharmacists, our two core business activities are pharmacy-led health and beauty retailing and pharmaceutical wholesaling. Alliance Boots is privately-owned and employs over 115,500* people. Its wholesale and distribution network serves over 160,000* pharmacies, doctors, health centres and hospitals from over 370* pharmaceutical wholesale distribution centres in 21* countries. We operate more than 3,280* health and beauty retail stores, in 11* countries, of which just under 3,180* have a pharmacy.

* Figures are approximations as at 31 March 2011 and include associates and joint ventures.