Booyah Selects VoltDB Database to Support High Throughput, Low Latency Gaming Applications

Aug 17, 2011, 08:00 ET from VoltDB

BILLERICA, Mass., Aug. 17, 2011 /PRNewswire/ -- VoltDB (, a leading provider of high-throughput relational database systems (RDBMSs), today announced that it has been selected by Booyah, Inc. ( as a technology cornerstone for the Company's real-world gaming platform, which captures and applies a wide-range of real-world signals to inspire new gameplay via location-based check-ins, product/brand interactions, and a real-world social network around interests/activities.

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With more than 20 million users and top-rated game titles such as MyTown and Nightclub City, Booyah needs a database infrastructure that can ingest and manage massive amounts of concurrent player data at tremendous speeds and guaranteed accuracy.  Write throughput, scaling and data consistency are critical to bringing new players on board and handling unpredictable traffic patterns.  Equally important is the ability to handle high performance read operations that drive a variety of real-time leader board reports and analytics.

"Raw throughput, flexibility and network efficiency are critical to the scale of our gaming platform," said Zhongling "Alex" Li, VP of Engineering at Booyah.  "We searched for a database that could provide us with the flexibility of a Key/Value store while ensuring consistency and reliability as we scaled to meet the needs of our growing player community. VoltDB's unique capabilities allowed us to get all the benefits of a Key/Value store, significantly reducing the bandwidth requirements for our mobile games. We tried several NoSQL products to improve database scaling but, in the end, we found that only VoltDB could give us the proper balance of performance, reliability and consistency."

"Booyah has redefined gaming by integrating elements of the real world and the digital world," said VoltDB CEO Scott Jarr.  "Given the pedigree of Booyah's leadership team, which is collectively responsible for games such as World of Warcraft and Diablo III, it's no wonder Booyah is experiencing tremendous success. That success requires a data infrastructure that can scale massively and on demand.  VoltDB uniquely gives game developers such as Booyah the ability to ingest, manage and enrich high velocity data.  We're thrilled that Booyah has selected VoltDB, and look forward to delivering future breakthroughs to support the Company's real-world gaming platform."

About VoltDB

Designed by DBMS pioneer Mike Stonebraker for organizations that have reached the price/performance limitations of general purpose SQL databases, VoltDB combines the proven power of relational processing with blazing speed, linear scalability and uncompromising fault tolerance.  VoltDB is the ideal database solution for high velocity database applications that require 100% accuracy and real-time analytics.

About Booyah

Booyah, headquartered in San Francisco, Calif., is dedicated to creating new forms of mass entertainment by bringing together elements of the real world and the digital world. The entire development team draws its creativity not only from highly respected studios, including Blizzard Entertainment, Activision, EA and Insomniac Games, but also from a vast array of industries, such as the semi-conductor, consumer web and social gaming space.

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Fred Holahan
VoltDB, Inc.