Boppy Unveils New Corporate Social Responsibility Program: The Momkind Project™
Redefining Boppy's CSR Program with Support for All Momkind® at the heart
GOLDEN, Colo., March 20, 2018 /PRNewswire/ -- For nearly 30 years, The Boppy Company has been known as the leader in creating comfortable, supportive and award-winning products for mom, dad and baby. During the last three decades, Boppy has also been dedicated to giving back to needy parents and babies. Boppy takes their Corporate Social Responsibility program to the next level with the refocused and rebranded program: The Momkind Project™ launching March 2018. The Momkind Project mission states: Our purpose is to educate, empower and support mom throughout her journey of motherhood.
The essence of The Momkind Project is to: educate, empower and support families in the new parent journey. The three elements of The Momkind Project include:
- Educate new moms and moms-to-be on safe sleep practices for baby
- Empower pre-natal and post-natal moms via the Boppy Professional Healthcare channel
- Support families through donations and initiatives with a focus on military and the underserved community
Boppy has maintained a long-time partnership with First Candle, the leading national non-profit organization that is dedicated to the education, advocacy and research of Sudden Infant Death Syndrome (SIDS). First Candle and Boppy are once again championing a campaign to spread awareness, eliminate stillbirth and help educate parents on safe sleep practices for baby. The campaign includes advertising, safe sleep practices on boppy.com and informational tags on Boppy® Products.
Boppy's Professional Healthcare channel is focused on supporting healthy pregnancies and successful breastfeeding. Research confirms that new mothers who use a nursing pillow (including a Boppy® Pillow or Boppy® Healthcare Pillow) with a lactation consultant or breastfeeding professional at the hospital were more likely to successfully breastfeed at home. According to a Boppy Study from May 2016, 88.4% of moms who used a Boppy® HC Pillow at the hospital after birth left the hospital successfully nursing. Boppy is committed to supporting mom's choice to breastfeed and helping family members bond with baby after birth with the Boppy Products.
Boppy's longstanding commitment to support military moms began many years ago. Not only are Boppy® Products available to military families at exchanges nationwide, but Boppy also donates products to support military moms at USO Baby Showers in connection with What To Expect. In addition, Boppy donates products to local and national non-profits supporting underserved families.
For more information on The Momkind Project, please contact Mimi Wogtech at: [email protected].
About The Boppy Company
Founded in 1989, The Boppy Company is the pioneering leader in creating comfortable and supportive products for parents and babies. It all started with the iconic, beloved and award-winning Boppy® Feeding & Infant Support Pillow, a must-have staple for all nurseries. Boppy's brand essences – beloved, bonding, comfort, fashion, safe, simple and versatile – remain at the heart of the business and drive product innovation. Nearly three decades later, Boppy has expanded its product line to include carriers, teething solutions, pregnancy pillows, breastfeeding accessories, baby loungers, travel products and more. Boppy offers Support for All Momkind® throughout the journey of parenting. For more information, visit www.boppy.com. The Boppy Company is a wholly-owned subsidiary of The Artsana Group, www.artsana.com.
About First Candle
First Candle is a national non-profit organization committed to eliminating Sudden Infant Death Syndrome and other sleep-related infant deaths through education and outreach while providing bereavement support to those families who have experienced a loss. Through their groundbreaking Straight Talk for Infant Safe Sleep program, community partners and parents work together to adopt Safe Sleep Guidelines, promote breast feeding and reduce second hand smoke in order to improve the rate of infant survival. For more information, to access grief support or to make a donation call 1-800-221-SIDS or visit www.firstcandle.org.
About WhatToExpect and USO
Throughout the year, What To Expect and USO partner to host baby showers for military moms. Heidi Murkoff, who established the What to Expect Foundation in 1997, serves as the host for each shower, answering questions, signing copies of her best-selling book, "What to Expect When You're Expecting," and posing for photos with expectant mothers. Each shower offers guests a chance to get to know each other through tried-and-true baby shower games and lunch, where Heidi addresses expectant moms' concerns and answers candid questions during a Q&A session. The USO's corporate partners also provide traditional gifts for the nearly 100 moms that attend each Special Delivery shower. In the past, The Boppy Company has sent in-kind donations to these events to help spoil and support military moms.
SOURCE The Boppy Company
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