BorboletaPro Acquires Dulce Lash Artistry and Becomes Preferred Lash and Brow Education Partner of Paul Mitchell Advanced Education

Partnership expands access to specialized lash and brow education across the Paul Mitchell Schools network nationwide.

SALT LAKE CITY, Oct. 16, 2026 /PRNewswire/ -- BorboletaPro, a leading provider of professional lash and brow products and education, today announced its acquisition of Dulce Lash Artisry and its designation as the preferred lash and brow education partner of Paul Mitchell Advanced Education (PMAE).

Through the partnership, BorboletaPro will make its professional products, specialized curriculum, and hands-on training available across the Paul Mitchell Schools network. The initiative will help connect traditional cosmetology and esthetics education with specialized lash and brow skills, giving aspiring beauty professionals more opportunities to expand their expertise and career paths.

Advancing the Future of Beauty Education

"Our mission has always been to elevate the standard of education in the professional lash and brow industry," said Mike Alexander, CEO of BorboletaPro. "This acquisition allows us to scale our industry-leading curriculum and partner with a powerhouse like Paul Mitchell Schools to shape the next generation of top-tier beauty professionals. We are grateful to the Dulce Lash Artistry team for the strong foundation they have built and look forward to their continued guidance and expertise as BorboletaPro enters this next phase of growth."

For Dulce Lash Artistry, the acquisition creates an opportunity to build on a decade of lash and brow education through BorboletaPro's broader professional network.

"It has been an incredible privilege to inspire beauty professionals through lash and brow education over the past decade. Our decision to partner with BorboletaPro reflects our confidence in their exceptional team and bold vision for the future," said LeeAnn Lee, Director of Operations at Dulce Lash Artistry. "They are visionary leaders whose passion and innovation continue to raise the standard, and we believe this is an amazing opportunity for Paul Mitchell Schools and the beauty industry as a whole. They will take lash and brow education, products and service to new heights while helping shape the next generation of beauty professionals."

For Kimber Jaynes, founder of Borboleta, the partnership advances a vision she has championed since launching the brand: establishing lash artistry as a skilled, respected profession.

"When I started Borboleta, my dream was to see lash artistry recognized as the skilled, respected profession I knew it could be. Paul Mitchell Schools have long set a high standard for beauty education, and bringing Borboleta's lash and brow education into that environment is incredibly meaningful. Together, we can meet students at an already exceptional level and give them the specialized skills to take their artistry and careers even further. For me, that is what elevating this industry has always been about."

The partnership builds on an existing relationship between BorboletaPro and PMAE, grounded in a shared focus on quality products and educational resources.

"We've enjoyed building our relationship with BorboletaPro and appreciate their commitment to quality products, excellent customer service, and educational resources. We're pleased to see their products and curriculum available to our Paul Mitchell School network," said Erica Marshall, Senior Director of Education at PMAE

About BorboletaPro

Founded in 2013 and headquartered in Salt Lake City, Utah, BorboletaPro is a professional lash and brow brand built by artists, for artists. The company offers premium lash extension, lash lift, and brow products, specialized education, and award-winning lash and brow care. Through its professional brand, BorboletaPro, and consumer brand, Borboleta, the company supports artists behind the chair and consumers in their everyday routines, with a commitment to advancing lash and brow artistry, education, and care.

For more information, visit borboletapro.com.

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SOURCE Borboleta Beauty