Bordeaux Wine Council Announces The "My Bordeaux Blend" Contest

Contest invites fans to celebrate the Art de Vivre by sharing fall style and home decor inspired by the color of Bordeaux

Nov 28, 2012, 09:00 ET from The Bordeaux Wine Council

NEW YORK, Nov. 28, 2012 The Bordeaux Wine Council has just launched the My Bordeaux Blend contest in the United States. Participants will only need to snap and upload a photo to Instagram using the hashtag #BordeauxBlend, alongside a description that explains how Bordeaux and Fall Fashion are the inspiration behind the image. Eligible entries include a snapshot of an outfit, home decor, or other examples of fall style. Entries can be uploaded to Instagram between November 15, 2012 and December 15, 2012.

Three winners will be determined based on how well they describe how Bordeaux and Fall Fashion are intertwined in their snapshot as well as their style and creativity. Laura Ellner of OnTheRacks (, a blog about fashion, life, and libations will select the three winners. The winners will receive a prize worth $500. The prize will feature a set of Riedel wine glasses and a choice of a Bordeaux-hued designer fashion accessory. The prizes will include options for both genders, including a GANT by Michael Bastian sweater and a Hugh & Crye shirt for men and a Clutches of Karma bag for women. Clutches of Karma is a social enterprise that contributes proceeds from bags made of materials like stingray-skin and wood to schools in the Philippines.

Starting on November 15, 2012, you can learn more about the contest and its prizes and see the images uploaded with #BordeauxBlend on the Bordeaux Wine Council's Facebook page - The contest's terms and conditions will also be available at that time.

Editor's note: Images on Facebook page and brand mentions in the aforementioned release are used for prize identification purposes only. No endorsement or sponsorship is intended or implied by such use.

Editor's note: This campaign is supported by the European Union.

Editor's note: The Terms & Conditions are as follows:

NO PURCHASE NECESSARY. Ends 12/31/2012 at 11:59 p.m. ET. Open only to legal U.S. residents of the 50 United States and the District of Columbia 21 and older. See at for additional eligibility restrictions, full details & prize limitations. Sponsored by Bordeaux Wine Council (CIVB - Conseil Interprofessionel du vin de Bordeaux), 1, cours du XXX Juillet, 33075 Bordeaux Cedex FRANCE. Void in CA, MI, MT and other states where prohibited or restricted by law.

SOURCE The Bordeaux Wine Council