Alleviates Stress And Aggravation During The Holiday Season

Dec 03, 2012, 09:00 ET from The Bordeaux Wine Council

NEW YORK, Dec. 3, 2012 /PRNewswire/ --  With the holidays in full-swing, American consumers can use the Today's Bordeaux selection on the webpage, to find affordable Bordeaux wines under $35 dollars that fit every holiday occasion. The website has features that enable users to search for wines by occasion, color, and tasting note categories. Now consumers can find dinner party wines, holiday gifts, and everyday indulgences with ease.

Megan Wiig, one of Bordeaux's U.S. Wine Buffs, and author of Postcards from France explains how well Today's Bordeaux wines pair with popular holiday dishes. "It's a joy to have a diverse selection of festive wines that also pair so elegantly with food. There are endless engagements for smoked salmon, turkey, leg of lamb, lasagna, and creamy potatoes or other vegetables. Bordeaux wines are all about balance with such lively acidity, making them real mealtime destinations. Just throw one of our vibrant whites, a rich red, and seductive dessert wines on the table and let everyone have fun experimenting over dinner. Even better, you can find these wines at great price points, pleasing both the host and guest at any holiday celebration." 

The appellations found within Today's Bordeaux, an exemplar of affordable Bordeaux wines, include: Blaye - Cotes de Bordeaux, Bordeaux, Bordeaux Superieur, Cadillac, Castillon - Cotes de Bordeaux, Cotes de Bordeaux, Entre-Deux-Mers, Fronsac, Graves, Haut-Medoc, Lalande-de-Pomerol, Margaux, Medoc, Pessac-Leognan, Premieres Cotes de Bordeaux, Saint-Emilion, Saint-Estephe, Sainte Foy, and Sauternes. Today's Bordeaux wines feature the balance, elegance, and charm consumers expect to find in more expensive Bordeaux, and can be purchased for under $35.

This year, five of the "Le Wine Buffs," a team of Bordeaux Wine Council-appointed wine connoisseurs, and three guest judges, blind-tasted 300 wines submitted by importers in order to determine the final selection of 100 wines. The guest judges included Mr. Levi Dalton, who worked for over a decade as a Sommelier in some of the most esteemed restaurants in the world before establishing a career as a prolific wine writer, lecturer, and the host of the I'll Drink to That podcast series; Ms. Carson Demmond, Associate Editor of Wine & Spirits Magazine; and Mr. John Osborne, Wine Director and Sommelier at Raoul's, famed French bistro in Soho, who served as head judge. Mr. Osborne has over 30 years of fine restaurant and wine trade experience.

The Today's Bordeaux criteria included that the wine be available for purchase in one or more of the following U.S. states (which are listed by region):

The Northeast: Connecticut, Massachusetts, New Hampshire, New Jersey,
New York, Pennsylvania, Rhode Island, Washington D.C.
The South: Florida and Texas
The Midwest: Illinois, Indiana, Ohio, Michigan
The West: Arizona, California, Colorado, Nevada, Washington

56 percent of the wines in this year's Today's Bordeaux exemplar are 20 dollars or less.

Editor's note: This campaign is supported by the European Union.

Sona Rai at or 212-966-3025



SOURCE The Bordeaux Wine Council