Borders® Advances eReader Revolution with Incredible Device Deals and Savings

Oct 25, 2010, 13:33 ET from Borders

ANN ARBOR, Mich., Oct. 25 /PRNewswire/ -- Borders® is announcing a host of incredible deals and promotions on its extensive "great-better-best" assortment of eReaders just in time for the holiday season. Beginning today through Oct. 31, consumers can enjoy a savings of $30 on certain devices, free shipping on online eReader orders, a $25 gift card, free eBooks, 20 percent off device accessories, and the opportunity to earn Borders Bucks faster on select purchases — all at Borders.  

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Borders offers an industry-leading assortment of eReaders that range in price, features and capabilities — all with an open platform allowing readers to enjoy content from a number of sources. From the book lover who wants to experience the pure joy of eReading on an inexpensive, quality device, to the reader who wants a stylish, multi-featured eReader that plays music, videos and more, customers can find their device of choice at Borders at a great value.    

A $25 Gift Card with the Purchase of a Velocity® Micro Cruz™ Tablet

Starting today, customers can pre-order the Velocity® Micro Cruz™ Tablet at $299.99 and receive a $25 Borders gift card. Considering that comparable tablets can cost hundreds of dollars more, customers are getting a great value when they buy the Micro Cruz™ Tablet from Borders. The Android-supported device comes with a seven-inch full-color touch screen display, allowing consumers to enjoy a rich multimedia experience including reading, playing video and music and browsing the Web.

Two Devices at $30 Off

The company is also offering the Velocity® Micro Cruz™ Reader with WiFi at a low price of $169.99, $30 off the Border's list price. Like the Cruz™ Tablet, the device also has a seven-inch full-color screen and multimedia capabilities. In addition, Borders is offering the e-Ink Kobo™ eReader, which lists for $129.99, at just $99.99, a great buy for consumers who want a high quality reader for less than a hundred dollars. As an added value, Borders Rewards members can earn Borders Bucks twice as fast with the purchase of a Kobo eReader for a limited time. Notably, the Kobo eReader is not the only low priced device at Borders — the retailer is also offering the Aluratek Libre at the low price of $99.99 through Nov. 15. The three devices are available for purchase in store and online.

Kobo Wireless eReader — with Free eBooks

Borders is offering five free eBooks with the pre-order of the Kobo™ Wireless eReader, which at just $139.99, features a no–glare 6" e-Ink screen, easy 4–way button navigation and a lightweight, comfortable design. A total value of $75, the free eBooks include "Slow Death by Rubber Duck" by Bruce Lourie and Rick Smith; "Soccernomics" by Stefan Szymanski; "Phantom of Pemberley" by Regina Jeffers; "Eye of the Raven: A Mystery of Colonial America" by Eliot Pattison; and "Wingnuts: How the Lunatic Fringe is Hijacking America" by John Avlon.

Discounts on Sony Products Plus 20% Off Accessories

In addition to these deals, with the purchase of the 2010 models of the Sony® Touch and Sony® Pocket, consumers will get a free Sony Reader cover with built-in light. Borders is also offering a 20 percent discount off all eReader accessories including a wide assortment of cases and covers with the purchase of any device.

"We are committed to offering our customers the most selection at the best value in our industry, hands down," said Mike Edwards, CEO of Borders, Inc. "Every day more and more book lovers are joining the eReader revolution, yet there are millions of readers who have yet to experience eReading because they feel the devices are too costly. The fact is everyone should be able to enjoy books in whatever format they want.  That's why we've worked aggressively to position ourselves as a leader in the eReading space, providing a multitude of eReaders with features that appeal to virtually all readers.  

"We'll continue to work aggressively in this space, growing our device selection and pricing our eReaders accordingly with the goal of introducing as many consumers as possible to the joy of eReading."

Area-E Digital Shops

Borders recently brought the eReading experience into stores with the unveiling of Area-e, the company's new in-store digital hub that allows customers to test drive and purchase eReaders and download more than 1.5 million titles from the Borders' eBookstore. Area-e spotlights Borders' extensive selection of eReaders, along with many accessories. Most Area-e stations are equipped with power and secure Wi-Fi connectivity for testing of leading Borders' branded eReading devices. To date, virtually all store associates have been trained on the devices and are equipped to answer customers' questions and provide demonstrations. The company is also establishing a dedicated customer support line, which consumers can call if they have questions on any device that Borders sells.

About "Powered by Kobo": Kobo, Inc.

"Powered by Kobo" is an eBook partner program from Kobo, a global eBook service backed by Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings.  The 'Powered by Kobo' program provides a flexible solution for hardware manufacturers and retailers worldwide to launch an eReader or eBook store. "Powered by Kobo" partners have access to Kobo's catalogue of more than two million titles and applications for smartphones, netbooks, laptops, tablets and dedicated eReaders.  Kobo's vision is to deliver any book on any device and is a strong voice in the eBook industry supporting open standards for eBooks and eReaders.  For more information, visit

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., through its subsidiaries, Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through Find author interviews and vibrant discussions of the products we and our customers are passionate about online at, and For more information about the company, visit

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. One can identify these forward-looking statements by the use of words such as "expected," "planning," "possibility," "opportunity," "look forward," "goal," "will," "may," "intend," "anticipates," "working toward" and other words of similar meaning. One can also identify them by the fact that they do not relate strictly to historical or current facts. These statements are likely to address matters such as the company's future financial condition and performance (including earnings per share, profitability, liquidity, cash flows, debt levels, market share growth and other sales information, inventory levels and capital expenditures), its cost reduction initiatives and plans for store closings, and the expansion of product categories, including eBook content and eReaders. These statements are subject to risks and uncertainties that could cause actual results and plans to differ materially from those included in the company's forward-looking statements.

These risks and uncertainties include, but are not limited to, consumer demand for the company's products, particularly during the holiday season, which is believed to be related to general economic and geopolitical conditions, competition and other factors; the availability of adequate capital—including vendor credit—to fund the company's operations and to carry out its strategic plans; adverse litigation results or other claims, the performance of the company's information technology systems, the anticipated impact of our Borders Rewards and Borders Rewards Plus programs; and, with respect to eBook content and eReaders, the availability to the company of anticipated content levels and a variety of competitive devices.

The company's periodic reports filed from time to time with the Securities and Exchange Commission contain more detailed discussions of these and other risk factors that could cause actual results and plans to differ materially from those included in the forward-looking statements, and those discussions are incorporated herein by reference. The company does not undertake any obligation to update forward-looking statements.

SOURCE Borders