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Boris Blank and Extreme Music Join Forces in an Uber-Unconventional Electro-Uprising

THE GENIUS BEHIND 'YELLO' PREPARES TO PROOVE THAT ALL PRODUCTION MUSIC IS NOT MADE EQUAL


News provided by

Extreme Music

Jan 10, 2012, 11:17 ET

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LOS ANGELES, Jan. 10, 2012 /PRNewswire/ -- In their tireless quest to change the face of the music library industry, Extreme Music, the production music arm of SonyATV Music, announce yet another super-deal, this time enlisting Boris Blank, the music genius behind the seminal band Yello.

(Photo:  http://photos.prnewswire.com/prnh/20120110/LA32750)

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Boris Blank, the man who made the mold for today's electronic music, signs on with Extreme to create an original series adding his signature brand of cerebral audio anarchy to further bolster Extreme's ever-evolving top shelf professional user catalog.

"The music I've written for Extreme is like a kaleidoscope. Turn it round and a completely new world of colour appears. You will find some fast, thrill-driven tracks and some delicate pieces like passing clouds over strange terrain," said Blank.  "It is a huge pleasure for me to write for Extreme and a challenge to produce my sound ideas in a new way."

"The genius of Boris is that it's impossible for him not to amaze and the music he is creating for this series simply cannot fail to inspire," said Russell Emanuel, CEO and Co-Founder of Extreme Music. "He is as much a sonic inventor as he is a master producer and we cannot wait to unleash this series.... you will be putty in his hands!!"

The initial release of approximately 30 tracks is slated for release in March 2012.  Please visit www.extrememusic.com for more information.

ABOUT BORIS BLANK:

Boris Blank, born in 1952 in Zurich, never set out to be a rock musician. He never learned to play an instrument or read music. For him the world – whatever he heard, a motor, a clock  - everything was and still is music.

This singular world view has served him well. When Yello started recording, the sampler had not even been invented. Boris diligently sampled sounds by recording directly onto tape loops. No one had ever heard such innovative electronic music before, not even the masters of the genre. 

"I wouldn't be where I am today without this Swiss electronic duo. Their music belongs to the most influential and remarkable in electronic music." - MOBY

"So there was a producer in Switzerland who had an endless repertoire of bizarre sound samples and original and distinctive synthesizer sounds at his disposal that nobody had ever heard before. Who was this man? How did he create them? The music of Yello helped to mold all music that I would conceive in the future. The detail that was used to produce the many Yello albums has been a guide to how I produce my own music and beats. By the way, Yello IS mad, Oh Yeah." - CARL CRAIG

"The most inspirational thing about Yello is their attitude to music. They have never made a record simply to have a chart hit. It seems to me that they only produce what they love and inspires them. Their records always sound like they're just a bit more than music." - CARL COX

"Boris Blank: he started it all." - DAVID MORALES

"In the vast array of man machinists, Boris Blank stands alone. He rarely talks about technical details, preferring to use a language of his own. He once described a mix as 'not having enough silver in it'. I first met Boris at Powerplay Studio near Zurich in 1981. He wanted to play me some rough mixes from Claro Que Si and started with Daily Disco and Homer Hossa. The music seemed to roar like a steam-train leaving a trail of smoke against an endless blue sky. I can still remember it today, clear as daylight, it was time and space travel rolled into one."  - IAN TREGONING 

He has created the film scores for The Adventures of Ford Fairlane, Manga Space Adventure Cobra and Penelope Spheeris's film Senseless. John Hughes used Yello's international hit "Oh Yeah" in Ferris Bueller's Day Off and the song entered the modern world's collective unconscious. The Secret of My Success with Michael J. Fox soon followed suit and also used the song to describe desire.

Boris has written numerous musical scores for advertising and promotional campaigns, such as Jean Paul Goude's "Orangina" and "Lee Cooper" and Audi.

Boris's friendship and collaboration with the late Billy Mackenzie of the Associates was mutually inspirational. Boris produced six tracks for Billy, and they merged their talents on Yello's international hit "The Rhythm Divine" sung by Shirley Bassey.

ABOUT EXTREME MUSIC

World-renowned as the "Bad Boys of the Industry" Extreme, the worldwide production music division of Sony/ATV Music Publishing, has made it their duty to change the face of library music.  Since exploding onto the scene in 1997 these production music zeitgeists have consistently delivered an industry-quaking catalogue that leaves their competition sleeping with the lights on and establishes them as the undisputed masters in their field. Their unrivalled A-list packed roster famously boasts names such as Quincy Jones, Hans Zimmer, Sir George Martin, Snoop Dogg, Rodney Jerkins, Robbie Nevil, Junkie XL, Paul Oakenfold, Mark Mothersbaugh,  Boris Blank, Timbaland, Michael Giaccino, Xzibit and Vince Clarke to name a few.

Users addicted to Extreme include Music Supervisors for hit TV shows such as Revenge, Up All Night, Glee, Modern Family, Mad Men, Parks & Recreation, 30 Rock, Shameless and Big Bang Theory; Hollywood blockbusters and trailers including Man on a Ledge, The Muppets, The Iron Lady, Twilight Saga: Eclipse, Horrible Bosses, Inception and Harry Potter; plus memorable advertising campaigns for Coca Cola, EA, Toyota, Virgin Atlantic, Target, Stolichnaya, Land Rover and AT&T.

For more information about Extreme Music, please visit www.extrememusic.com.

SOURCE Extreme Music

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