SAN LUIS OBISPO, Calif., Jan. 31, 2012 /PRNewswire/ -- Ever researched a dishwasher online and wanted to buy it directly? How about a refrigerator? Well you can now, thanks to a partnership between Bosch Home Appliances and eCommerce solution provider, Shopatron. It is now possible to buy almost anything online, driven by the demands of savvy consumers who have grown more comfortable with online shopping and love the convenience it offers. And Shopatron's retail-integrated eCommerce model has been particularly successful in bringing new product groups online, from motorcycles to home appliances, because it integrates local retailers into the fulfillment process, allowing for local delivery or in-store pickup.
On the new Bosch home appliances website, shoppers can explore the full range of the company's high performance, German-engineered appliances, including ranges, cooktops, hoods, dishwashers, refrigerators and washer/dryer combinations. Each product comes with extensive product imagery, detailed measurements and installation diagrams. It's almost as good as seeing it in person, but without the traffic and parking issues. Upon completion of their purchase, shoppers' orders are automatically routed to a local-area Bosch retailer who can offer custom installation and ongoing service.
"We want to offer our customers a variety of ways to purchase a new Bosch appliance—whether it's a traditional, in-store experience, or from the comfort of their own homes," said Lonna Dayhoff, Electronic Marketing Manager for Bosch home appliances. "As our customers look for the ability to purchase their products online, Shopatron was the natural choice for us because it is the only eCommerce solution that allows our online sales to be fulfilled by one of our local retail partners."
"A combination of increased consumer demand and new delivery options, like in-store pickup and installation, have pushed manufacturers selling large items, such as home appliances and furniture, into eCommerce," says Shopatron Founder and CEO Ed Stevens. "With a retail-integrated solution like Shopatron, consumers get the convenience of online shopping plus the option to purchase directly from the brand they trust, while still enjoying support and services from a local dealer."
Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 40 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.
With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send the orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.
Shopatron clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Optima Batteries, Roland and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.